Over our past few articles, I’ve discussed three of the four pillars of website maintenance necessary for keeping your digital marketing humming along – security, compatibility, and technical performance. Today, we’ll dive into the fourth pillar – marketing performance. Though this is the last of the pillars we’re discussing, it’s hardly the least. Where the other areas…MORE >
With two of our four pillars already in place, it’s time to turn our attention to the technical side of website maintenance – the behind-the-scenes stuff that makes most marketers’ eyes glaze over. (Quick side note: it’s fine that this isn’t really exciting stuff to you if you’re a marketer though I’d argue that being a…MORE >
Last week, we started with the first in a series of four blog posts outlining the basics of website maintenance. Today, it’s time for part two. We’ll focus on ensuring ongoing compatibility. The good news is that all of the work you do on the security front, which we discussed last week, is likely to…MORE >
It’s exciting to launch a new website, but launch day can’t be the end of the road. Your website needs ongoing care and feeding if it’s going to continue to be a productive part of your marketing toolkit. Here are the basics you, your web development team, and your sales and marketing teams should be…MORE >