That’s the dream, isn’t it? Every marketer has visions of their marketing team and the sales team running toward one another in a sunny field with joyous music swelling as they close in on a smiling embrace. OK, maybe you don’t take the dream that far, but most of us certainly dream of better coordination…MORE >
At the risk of sounding like a broken record – I’ve discussed similar ideas recently here – you’re never going to maximize your return on your digital marketing investment if you rely on a single channel. Your website can’t do it alone, social media can’t do it alone. Ditto for email, direct mail, trade shows, webinars and…MORE >
Better user experience on your website means better engagement on your website. Which means better conversion from your website. Though user experience goes way beyond graphic design, graphic design is the place to start. Your site’s visual signature needs to present your company and offerings attractively and professionally, and needs to fit your brand image. Don’t…MORE >
Is your website an expensive business card? Or is it, in the words of Henry Standing Bear, a “continual soiree?” (Drinks on me for the first person who can name the show.) Your website may not be a never-ending party but it can’t be a wallflower, either. It’s got to get out there and dance…MORE >
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