You swear you’re going to do them, but they never get done. Not past February, anyway. So maybe we shouldn’t call these resolutions – because they could be the key to your content marketing success in 2017. My latest piece for Target Marketing is posted on that site. In it I look at marketing automation, how…MORE >
You can head over to the Biznology site right now for my most recent article, Is your marketing focus internal or external? Not sure whether your focus is internal or external? A quick count of the “yous” and “yours” on your site vs. the number of times you use me, we, and our is a pretty…MORE >
Readability shouldn’t be just about Flesch-Kincaid scores. Also factoring in are design, layout and user experience. Key among these is an approach that creates a clear differentiation between content and navigation. Other visual cues that will have an impact on how well your site engages visitors are how you create and highlight links, how well…MORE >
My latest piece for Biznology has posted on that site. This month I take a look at the decidedly cool and useful data that your content marketing generates. If you’re not paying attention to it, whether because you think it’s boring, intimidating, or just plain unlikely to yield any actionable insights, you’re leaving a lot…MORE >
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