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Archive for April, 2017

Fresh Content is Great Marketing – Just Don’t Call it a B___

Far be it from me to curse in public! The B word the title refers to isn’t the one that rhymes with “witch.” It’s the one that rhymes with “frog.” “Blog” can induce a shudder from even the most seasoned content marketer, and not just because it’s an ugly-sounding word. Fear of having to feed…MORE >

Content & Message

First Rule of Content Marketing: Measure Content Marketing

I recently published a piece on the Target Marketing website titled, All KPIs Are Not Created Equal: Measuring Content Marketing. The key points of that article are: If you’re not measuring it, it doesn’t matter. If you’re not measuring intelligently, you can’t make good decisions Understanding the different kinds of metrics is a critical part…MORE >

Metrics & Analytics

Is SEO Really The Answer?

You may already know that SEO isn’t the answer to every website marketing problem, and you may already have figured out that SEO isn’t the right tool for you. But did you know there are some foundational SEO techniques you can use that are relatively simple and inexpensive – meaning they’re worth doing even if you…MORE >

Content & Message Metrics & Analytics

Let Your Ideal Client Design Your Website

You think your website is the be-all and end-all. You and your team sweated blood creating it. You think your prospects and clients will love it. You’re wrong. To quote Jakob Nielsen, the usability expert, your clients and prospects think that “Your website is like a speck of dust in the universe.” Which isn’t to…MORE >

Content & Message Strategy, Research & Planning

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