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Archive for May, 2017

Content Marketing and Farming are NOT Alike

If you’re a fan of the old sit-com Green Acres, you know the attraction (to some) of the bucolic rural life – honest work, fresh air, and all that. And farmhouses, barns and silos. Tough to beat a silo as an iconic image of the farming life, but they are to be avoided when it…MORE >

Content & Message

The Future of Content Marketing

Not to mention the future of media publishing and advertising. My recent article on the Target Marketing website dives into what content marketing, media, and advertising may look like in the not too distant future. I don’t want to give anything away, but I do not quite manage to predict the future in the article….MORE >

Content & Message Strategy, Research & Planning

How to Engage Your Marketing Audience

Death by Powerpoint. We’ve all experienced it. Often it’s a matter of execution: The presenter reads every word of every bullet point on every slide, for example. (Death, execution, bullets … rough first paragraph.) But the problem can also be content. Think about the last presentation you attended. It probably was constructed to build up…MORE >

Content & Message

Content Marketing The Easy Way: Tools, Timing, and a Plan

Last week, I talked about the value of fresh content and that even though “b___” is an ugly word, it’s worth embracing the pain. That doesn’t mean we shouldn’t find ways to make creating fresh content less painful – and as efficient as possible. Here’s a plan you can put into place to maximize your…MORE >

Content & Message

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