A colleague brought Donald Carson’s LinkedIn profile to our attention a week or so ago. It’s absolutely great, great stuff to consider when you’re thinking through how your website should be organized and what it should say. In case you can’t read this on a small screen, his profile starts out this way: My superpower…MORE >
LinkedIn calls it the Big Rock approach. Content Marketing Institute talks about a solar system of content. The idea isn’t new, but it is powerful. And no matter what you call it, building a content strategy around major pieces of content that spin off smaller pieces of content is a great idea. Before we get…MORE >
My most recent piece for Small Business Trends is live on that site. It’s a must-read for small businesses who aren’t sure whether a commercial theme makes sense for them. They can be, and the two-figure price tag sounds a lot better than the five-figure tag that can accompany custom work, but there are pitfalls to…MORE >
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