Strategy, Research & Planning

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  Using WordPress to Power Your Digital Marketing – WordCamp NYC 2019 Presentation

  Please click the link below to download the slides from Andrew Schulkind’s presentation at WordCamp NYC 2019. It includes tips on powering your digital marketing with WordPress and related tools, as well as general digital marketing strategies. Using WordPress to Power Your Digital Marketing (PDF) A video recording of the presentation will follow when it…MORE >

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  How to Build Trust in Your B2B Digital Marketing

  If you find that your website is not converting as well as it should be — or as well as you’d like — the issue may be a failure to establish trust with your target audience. Here are a few of the ways you might be hindering your own efforts. Asking Too Many Questions “I…MORE >

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  VEO’s Rising Importance in Digital Marketing

  I recently published a piece on voice search and voice engine optimization — for Biznology. I also published a piece on VEO for Target Marketing earlier this year. The earlier piece was at my editor’s request and the more recent was a reaction to the increased attention that VEO is getting of late. We may…MORE >

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  Why Your Digital Marketing Can’t Afford a Cheap Website

  Over the past 10 or 15 years, I’ve tackled some pretty big household projects, including building turned-leg desks for my daughters and adding crown moulding throughout the first floor of our house. So I get the DIY impulse — it can be fun and rewarding, and it can save you a lot of money. But…MORE >

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  Hot Topics in Digital Marketing – Our (Latest) Greatest Hits

  A little reflection is never a bad idea, so as we head into the hottest days of summer, here are the hottest topics we’ve covered over the past few months, as judged by you. Digital Marketing Audit Scorecard If your marketing efforts and materials don’t match your marketing goals, you’re going to have trouble making…MORE >

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  Simple Isn’t Easy – Why User Experience and Digital Marketing are Hard Work

  It takes a lot of thought to organize a multi-page marketing message so that it appeals to the general audience that might show up at the home page answer the critical questions for each of a number of different audience segments attracts and converts those audience segments via organic search, PPC advertising, and other means…MORE >

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  Forget Content. Conversion is King for Digital Marketing

  After 23 years in digital marketing – last month was our anniversary! – we’ve seen and heard a lot. Like the “content is king” mantra alluded to in the headline above. And we’ve heard just about every possible reason from clients for why they want to build or update a website. Some have wanted to…MORE >

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  What If Your Digital Marketing Isn’t Working?

  “Does that really work?” Prospective clients occasionally ask us, in very blunt language, whether digital marketing really works. In particular, they want to know whether content marketing works. Often, they have first-hand experience to the contrary and are doubtful of our recommendations. It can be hard to find a diplomatic way to say, “Well, it…MORE >

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  What Pages Does Your B2B Marketing Website Need?

  As you let your fingers do the walking around the world wide web, you’re likely to notice many similarities across B2B marketing websites. Some accomplish their goals better than others, and some are simply dreadful, but many share the same attributes and pages. As you consider these sites – and your own – the question you should…MORE >

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  Digital Marketing Doesn’t Work Anymore

  Anymore than it used to. [ba dum bum] You might consider my paraphrasing of an oldie-but-a-goodie funny, or you might think it’s a “dad joke.” Either way, the truth is that neither digital nor traditional marketing work if done poorly. But … considering the enormous sums poured into both traditional and digital marketing by large…MORE >