Strategy, Research & Planning

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  Digital Marketing Doesn’t Work Anymore

  Anymore than it used to. [ba dum bum] You might consider my paraphrasing of an oldie-but-a-goodie funny, or you might think it’s a “dad joke.” Either way, the truth is that neither digital nor traditional marketing work if done poorly. But … considering the enormous sums poured into both traditional and digital marketing by large…MORE >

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  Forge Your Own Marketing Path

  Today, I’m sharing the article from our February email newsletter. If you’d like to subscribe to our monthly newsletter, please use the simple form at the bottom of this page. Your email address is all we ask for and return you’ll receive untold riches. (In the form of really great digital marketing insights each month.)…MORE >

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  The Difference Between B2B Marketing and b2B Marketing

  No, that’s not a typo; it’s a change in emphasis. There’s no way not to put your business first in the B2B equation – your business is selling to the prospect’s business. So, while we can’t switch order of the Bs –who’d notice anyway – we can draw attention to the fact that b2B marketing should…MORE >

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  The About Page on Your Website – Errors and Lost Opportunity

  For many years, my wife worked in magazine production. 18 years later, it’s still impossible to read a magazine with (or near) her without her offering a running commentary on paper quality, color registration, and many other details I simply don’t understand. So I get that as a web professional, I may notice details on…MORE >

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  The Power of Planning and Perspective – Video Recording of Recent Presentation

  This past fall, I was invited to speak at WordCamp NYC, a gathering of WordPress tech geeks and business owners / marketers who use WordPress as part of their business marketing. In my presentation, The Power of Planning: How Site Maps, Wireframes, and Functional Specs Will Make Your WordPress Projects More Effective and More Efficient,…MORE >

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  The Why Behind Building a Successful Marketing Website

  Over the past 9 or 10 months, I’ve adapted for different audiences a presentation about the value of good planning for website development projects. As it has evolved, I realize that what had started out as a comprehensive “How to” guide for planning successful website projects has added a significant “Why” component, as well. And…MORE >

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  Getting Big Ideas From Big Data

  Big data is not the answer, no matter whether you’re a big business or small. Big ideas from big business is what can create an impact on your bottom line. Unfortunately, one doesn’t always lead directly to the other. Data on its own isn’t necessarily worth a whole lot. All the proof you need is…MORE >

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  Which Website is Right for You: Brand Building or Lead Generation?

  You have two main options when you build a website: you can build a website focused on lead generation or a site devoted to brand building. One isn’t necessarily better than another, and they will frequently overlap, but knowing what you want your website marketing to achieve will make success more likely. First, let’s define…MORE >

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  Digital Marketing: One Channel Won’t Do It

  At the risk of sounding like a broken record – I’ve discussed similar ideas recently here – you’re never going to maximize your return on your digital marketing investment if you rely on a single channel. Your website can’t do it alone, social media can’t do it alone. Ditto for email, direct mail, trade shows, webinars and…MORE >

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  So Happy Together – Digital Marketing Across All Channels and Platforms

  Is your website an expensive business card? Or is it, in the words of Henry Standing Bear, a “continual soiree?” (Drinks on me for the first person who can name the show.) Your website may not be a never-ending party but it can’t be a wallflower, either. It’s got to get out there and dance…MORE >