Strategy, Research & Planning

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  So Happy Together – Getting Digital Marketing to Work Across Channels

  Is your website an expensive business card? Or is it, in the words of Henry Standing Bear, a “continual soiree?” (That’s from the Netflix show, Longmire. I’m a sucker for westerns.) Your website may not be a never-ending party but it can’t be a wallflower, either, just leaning against the wall with the other marketing…MORE >

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  Website Marketing Effectiveness Checklist for 2020

  If you’ve already missed two days at the gym and the wine bottle is calling your name even though you promised yourself a Dry January, you may be feeling a little blue. Cheer up! I’ve got just the New Year’s resolution to get you back on track. It won’t help you lose weight or get…MORE >

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  Arthur Fonzarelli Knows Digital Marketing? Correct-amundo!

  The Fonz was, for a period, the coolest character in all of pop culture. (At least until he jumped the shark.) The actor who played Fonzie, Henry Winkler, is a pretty cool character himself. A few years ago, I heard an interview in which he was asked about the challenges of carving out a career…MORE >

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  Using WordPress to Power Your Digital Marketing – WordCamp NYC 2019 Presentation

  Please click the link below to download the slides from Andrew Schulkind’s presentation at WordCamp NYC 2019. It includes tips on powering your digital marketing with WordPress and related tools, as well as general digital marketing strategies. Using WordPress to Power Your Digital Marketing (PDF) A video recording of the presentation will follow when it…MORE >

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  How to Build Trust in Your B2B Digital Marketing

  If you find that your website is not converting as well as it should be — or as well as you’d like — the issue may be a failure to establish trust with your target audience. Here are a few of the ways you might be hindering your own efforts. Asking Too Many Questions “I…MORE >

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  VEO’s Rising Importance in Digital Marketing

  I recently published a piece on voice search and voice engine optimization — for Biznology. I also published a piece on VEO for Target Marketing earlier this year. The earlier piece was at my editor’s request and the more recent was a reaction to the increased attention that VEO is getting of late. We may…MORE >

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  Why Your Digital Marketing Can’t Afford a Cheap Website

  Over the past 10 or 15 years, I’ve tackled some pretty big household projects, including building turned-leg desks for my daughters and adding crown moulding throughout the first floor of our house. So I get the DIY impulse — it can be fun and rewarding, and it can save you a lot of money. But…MORE >

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  Hot Topics in Digital Marketing – Our (Latest) Greatest Hits

  A little reflection is never a bad idea, so as we head into the hottest days of summer, here are the hottest topics we’ve covered over the past few months, as judged by you. Digital Marketing Audit Scorecard If your marketing efforts and materials don’t match your marketing goals, you’re going to have trouble making…MORE >

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  Simple Isn’t Easy – Why User Experience and Digital Marketing are Hard Work

  It takes a lot of thought to organize a multi-page marketing message so that it appeals to the general audience that might show up at the home page answer the critical questions for each of a number of different audience segments attracts and converts those audience segments via organic search, PPC advertising, and other means…MORE >

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  Forget Content. Conversion is King for Digital Marketing

  After 23 years in digital marketing – last month was our anniversary! – we’ve seen and heard a lot. Like the “content is king” mantra alluded to in the headline above. And we’ve heard just about every possible reason from clients for why they want to build or update a website. Some have wanted to…MORE >