Strategy, Research & Planning

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  Marketers Ruin Everything

  Remember when email was cool? Before everyone had an email address. Before everyone had even heard of email. The really, really cool kids had “@well.com” email addresses. (That’s WELL as in “Whole Earth ‘Lectronic Link.”) The rest of us had addresses like 92304.1263@compuserve.com. Then there was the huge influx of @aol.com addresses and email wasn’t…MORE >

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  Website Privacy Policies and Practices – An Insurance Perspective

  Following up on our recent chat with Amy Goldsmith, today we sit down with Sean O’Rourke to discuss cyber resiliency for small- and mid-sized businesses. Sean O’Rourke is a cyber liability consultant for Combs & Company, an insurance brokerage and consultancy headquartered in New York City. Sean works with small- and mid-sized businesses to mitigate…MORE >

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  Website Privacy Policies and Practices – A Legal Perspective

  Today, Amy B. Goldsmith joins us to discuss website privacy policies and privacy practices for small business. Amy is a co-chair of the Intellectual Property Group at Tarter Krinsky & Drogin. She partners with clients to provide practical legal advice and connections to grow their businesses. A strategic advisor, she guides clients in all stages…MORE >

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  Guest Article – Invest in Marketing But Don’t Forget Sales! – by Adrian Miller

  This guest article arose out of a conversation I had with the inimitable Adrian Miller (of Adrian Miller Sales Training, Adrian’s Network, and Three Giraffes, among other entities) after a presentation I did earlier this month. The bottom line: Marketing abhors a vacuum, and it simple won’t perform if it isn’t tied into your sales…MORE >

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  Improving Website Conversions – Building Better Mail Forms

  We all know that the more fields you include in a form on your website, the fewer responses you’ll get. But that doesn’t mean you can’t ask for any information. That’s not much of a form, after all. Here are three approaches to consider. Single-Form Fields Yup, you can go the minimalist route and ask…MORE >

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  Is WordPress the Right Web Marketing Platform for Your Business?

  Your mother was right about your choice for the best platform to host your business’ marketing website, even if she never opined on WordPress, Wix, or Squarespace. At some point, though, she probably did as you if you’d jump off the Brooklyn Bridge just because “Billy” did. The same idea holds true on the marketing…MORE >

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  Do You Really Need a New Website? – Now with Video!

  I’ve written any number of times in the past on the idea that you may not really need a new website as often as you think you do: here, here, and here, for example. Do you really need a new website? No really, do you really need a new website? Seriously, you don’t think you…MORE >

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  Making Your Marketing New-Normal-Proof

  Many of us are focused on how drastically things have changed in our worlds. Enormous numbers of people have lost income, or jobs, or even companies they’ve built over decades, to say nothing of the loss of life.  And yet, when it comes to marketing, there are ways that the “new normal” won’t have changed anything at all,…MORE >

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  What Can We Do As Marketers Right Now?

  Up is down, down is up, and not a whole lot seems to make sense in our currently crazy, mixed up world. That doesn’t mean we get to take the month(s) off or hide under a rock. Here are a few thoughts on ways to respond to a vastly different sales and marketing landscape. Don’t…MORE >

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  Yes, You Should Still be Marketing Now

  It may not feel like it, and certainly the old hard sell probably ain’t a great idea at the moment. (Frankly, it wasn’t a great idea a month ago when we were still operating under the “old normal.”) Then again, the other extreme may not be much better. We’re all getting dozens of thinly-veiled sales…MORE >