The trick isn’t knowing how to swing a hammer.
It’s knowing when a hammer is the right tool.
Smart planning, deep experience, and a disruptive view lead to a strong message and great design. With the right elements in place, the result is effective marketing .
It’s not just a list of services.
It’s how you achieve
Each service is part of a whole that is aimed at a single goal:
creating an online experience that persuades your prospects to take action.
That action will vary depending on your marketing goals
Each action, though, is aimed at winning you a new client.
Intuitive site navigation, compelling calls to action, and effective marketing don’t just happen.
They happen because we’ve helped you define your target audience, understand your place in the competitive landscape, and find ways to create the emotional connection that leads from website clicks to customer relationships.
The finished product isn’t the only focus of our planning and strategy work. Process matters, too, because process is what allows us to deliver great results and avoid the problems that plague too many technology projects.
The tools we use in strategy and planning stages include
- Market research
- Competitive research
- Stakeholder interviews
- Interdepartmental discussions
- Buyer persona development
- Audience segmentation reviews
Our strategy and planning deliverables include
- Site maps
- Functional specifications
- Technical specifications
Armed with these detailed documents before any copywriting, coding or design work begins ensures that all of those processes are undertaken with the same goal in mind.
Your project runs smoothly because we’ve defined where we want to go and how we are going to get there. Your site succeeds once it’s launched because it is focused on the metrics you know matter to your business.
Get their attention, hold their attention, don’t waste their time.
This is where our research and planning begin to pay off because they are what allow you to craft a message that is relevant and useful to your audience while still meeting your marketing needs.
Crafting a message that creates the connection between you and your prospective clients is a critical step in creating a website that works. As a marketer, you face an almost impossible task in today’s attention-starved world: you must provide a digital experience that enables the emotional connection that leads to lasting relationships while providing answers so quickly there isn’t time to create that emotional connection.
Bridging that divide is hard work. It requires combining the content and the way it’s presented. Video, charts, graphs, infographics, and interactive features are all great ways of reinforcing your brand without wasting your audience’s time. No fluff, no filler. Just great content compellingly presented.
When visual design and user experience design are successful, they go unnoticed by everyone other than the designers.
Compelling presentation requires an appreciation of who your audience is, what they’re interested in, and how they will be consuming your content.
Your audience doesn’t care about “design.” They care that the site feels right, that it gives them the confidence that you are the best fit for solving their problem.
And they care that the site just works. No confusing navigation, no wondering where to find what they’re looking for, no content overload. The design naturally leads users to the information they’ll find most important.
You don’t want to worry about what’s under the hood. Our years of experience, our bullet-proof process, and our attention to detail are designed to let you focus on the bigger picture.
As a business owner or marketing pro, you have better things to think about than the quality of your code. It just needs to do its job. Which is why we place so much importance on the steps that come before the coding – business analysis, message planning, and visual design. When work in those areas is properly done, coding becomes the simplest step in the process.
That process frequently centers WordPress, but we use other tools, as well. Our platform-agnostic approach means we’ll recommend the best tool for the job, not our favorite tool. You can learn more about the technologies we recommend in our posts about web development.
The thing with analytics is this: they’re out there.
So even if you’re not actively doing SEO or pay-per-click advertising, if you’re not paying attention to analytics and the insights they can provide, you’re going to lose to those competitors who are.So how does Analytics and insights benefit you if you’re not doing SEO or PPC?
- forces a more rigorous approach to your investment in the web
- helps you fine tune the mix of content you publish
- determines what language you should be using to be most compelling
You must protect your site from both the relentless pace of technological progress and the no-goodnicks of the world.
Browsers are updated, hosting environments change. Hackers decide your site would be fun to target. Nothing personal.
You can decide to react to the mischief that comes your way. Or you can be more pro-active in monitoring and maintaining your site’s code and data. Andigo provides a range of monitoring and maintenance services to ensure that your site stays safe and that, in the event of a problem, recovery is quick and painless.
What’s your pleasure? An ad hoc arrangement? Quarterly checkup? Monthly pro-active monitoring? We can craft a maintenance plan to fit your needs.