Intuitive site navigation, compelling calls to action, and effective marketing don’t just happen.
They happen because we’ve helped you define your target audience, understand your place in the competitive landscape, and find ways to create the emotional connection that leads from website clicks to customer relationships.
The finished product isn’t the only focus of our planning and strategy work. Process matters, too, because process is what allows us to deliver great results and avoid the problems that plague too many technology projects.
The tools we use in strategy and planning stages include
- Market research
- Competitive research
- Stakeholder interviews
- Interdepartmental discussions
- Buyer persona development
- Audience segmentation reviews
Our strategy and planning deliverables include
- Site maps
- Functional specifications
- Technical specifications
Armed with these detailed documents before any copywriting, coding or design work begins ensures that all of those processes are undertaken with the same goal in mind.
Your project runs smoothly because we’ve defined where we want to go and how we are going to get there. Your site succeeds once it’s launched because it is focused on the metrics you know matter to your business.