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Archive for October, 2018

Back to Basics: Making Content Marketing Work

Content marketing is nothing new, and it’s not a new concept to most marketers, but it is still worth looking at some content marketing basics to remind ourselves of how and why content marketing works, and how we can be more effective in our own efforts. Here a brief “Content Marketing 101” refresher. Publish Don’t…MORE >

Content & Message

Little Ask, Big Ask: LinkedIn Makes Their Little Ask Easier

Interesting change from the fine folks at LinkedIn. They are now offering the option to make Follow the primary option on your profile, rather than Connect. I’ve made the change this and am eager to see how it plays out going forward. From a content marketing standpoint, this makes great sense. Rather than asking for…MORE >

Content & Message

Your CMS Matters Less Than Your Content Management System

I’ll cop to that terrible, attention-getting ploy: If you know that CMS stands for content management system, my headline reads as redundant. I could have just as easily called this post, Your CMS Matters Less Than How You Use It. But what’s the fun in that? Audience attraction tricks aside, whichever CMS you favor – Wordpress,…MORE >

Coding & Development Strategy, Research & Planning

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