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SEO How-To for Small Sites and Small Business

Andrew Schulkind  |  December 14, 2016

In our Resources section you’ll find three things:

  • Tips and tricks you can use in your marketing right now

  • How-to guides, worksheets and other tools

  • Thought-provoking articles on marketing

  • The Future of Content Marketing

    The Future of Content Marketing

    Not to mention the future of media publishing and advertising. My recent article on the Target Marketing website dives into what content marketing, media, and advertising may look like in the not too distant future. I don’t want to give anything away, but I do not quite manage to predict the future in the article….MORE >

  • How to Engage Your Marketing Audience

    How to Engage Your Marketing Audience

    Death by Powerpoint. We’ve all experienced it. Often it’s a matter of execution: The presenter reads every word of every bullet point on every slide, for example. (Death, execution, bullets … rough first paragraph.) But the problem can also be content. Think about the last presentation you attended. It probably was constructed to build up…MORE >

  • Content Marketing The Easy Way: Tools, Timing, and a Plan

    Content Marketing The Easy Way: Tools, Timing, and a Plan

    Last week, I talked about the value of fresh content and that even though “b___” is an ugly word, it’s worth embracing the pain. That doesn’t mean we shouldn’t find ways to make creating fresh content less painful – and as efficient as possible. Here’s a plan you can put into place to maximize your…MORE >

  • Fresh Content is Great Marketing – Just Don’t Call it a B___

    Fresh Content is Great Marketing – Just Don’t Call it a B___

    Far be it from me to curse in public! The B word the title refers to isn’t the one that rhymes with “witch.” It’s the one that rhymes with “frog.” “Blog” can induce a shudder from even the most seasoned content marketer, and not just because it’s an ugly-sounding word. Fear of having to feed…MORE >

  • First Rule of Content Marketing: Measure Content Marketing

    First Rule of Content Marketing: Measure Content Marketing

    I recently published a piece on the Target Marketing website titled, All KPIs Are Not Created Equal: Measuring Content Marketing. The key points of that article are: If you’re not measuring it, it doesn’t matter. If you’re not measuring intelligently, you can’t make good decisions Understanding the different kinds of metrics is a critical part…MORE >

  • Is SEO Really The Answer?

    Is SEO Really The Answer?

    You may already know that SEO isn’t the answer to every website marketing problem, and you may already have figured out that SEO isn’t the right tool for you. But did you know there are some foundational SEO techniques you can use that are relatively simple and inexpensive – meaning they’re worth doing even if you…MORE >

  • Let Your Ideal Client Design Your Website

    Let Your Ideal Client Design Your Website

    You think your website is the be-all and end-all. You and your team sweated blood creating it. You think your prospects and clients will love it. You’re wrong. To quote Jakob Nielsen, the usability expert, your clients and prospects think that “Your website is like a speck of dust in the universe.” Which isn’t to…MORE >

  • Four Pillars of Website Maintenance, Part IV

    Four Pillars of Website Maintenance, Part IV

    Over our past few articles, I’ve discussed three of the four pillars of website maintenance necessary for keeping your digital marketing humming along – security, compatibility, and technical performance. Today, we’ll dive into the fourth pillar – marketing performance. Though this is the last of the pillars we’re discussing, it’s hardly the least. Where the other areas…MORE >

  • Four Pillars of Website Maintenance, Part III

    Four Pillars of Website Maintenance, Part III

    With two of our four pillars already in place, it’s time to turn our attention to the technical side of website maintenance – the behind-the-scenes stuff that makes most marketers’ eyes glaze over. (Quick side note: it’s fine that this isn’t really exciting stuff to you if you’re a marketer though I’d argue that being a…MORE >

  • SEO How-To for Small Sites and Small Business

    SEO How-To for Small Sites and Small Business

    Yes, the video is 4 years old and some of the terminology and screen grabs are out of date – for one, Webmaster Tools is now Search Console – but many of the concepts are still really great. Among the best: Account verification and email forwarding so you get Google alerts about your site ASAP. (Unless…MORE >

  • Don’t Call Them, They’ll Call You – Personalizing Your Content Marketing

    Don’t Call Them, They’ll Call You – Personalizing Your Content Marketing

    My latest piece for Biznology is live on that site and it’s a good one. (If I do say so myself.) I dive into an overview of content personalization to increase conversions in your content marketing and digital marketing more broadly. (And the concepts apply to traditional marketing, as well.) If you’re a small business…MORE >

  • Do You Really Need a New Website?

    Do You Really Need a New Website?

    If you’re about to embark on a new website build because someone has decided your current site “looks dated” or because “it’s three years old and three years is an eternity in web time,” you might consider hitting the pause button. Even if your website is dated – or it’s lacking in some other way…MORE >

  • Is a Commercial Theme and DIY Website Right for You?

    Is a Commercial Theme and DIY Website Right for You?

    My most recent piece for Small Business Trends is live on that site. It’s a must-read for small businesses who aren’t sure whether a commercial theme makes sense for them. They can be, and the two-figure price tag sounds a lot better than the five-figure tag that can accompany custom work, but there are pitfalls to…MORE >

  • SEO Beyond What’s On the Page

    SEO Beyond What’s On the Page

    There’s more to SEO than just keyword-focused content on each website page. My latest column on Biznology.com discusses why social media, mobile-awareness and a secure site all matter for SEO success. Read the full piece here.

  • Why Your Website Matters – and How to Make it Matter More

    Why Your Website Matters – and How to Make it Matter More

    Earlier this week, I presented a webinar with the great team for Biznology.com (where I’m a regular contributor) on making your website more productive as a marketing tool in this age of social media, mobile technology, and other, sexy digital marketing tools. The webinar was well attended and well received. If you missed it, you’re…MORE >

  • Why Your Website Matters, and How to Make it Matter More

    Why Your Website Matters, and How to Make it Matter More

    Join me and the folks at Biznology for a free 30-minute webinar where we’ll explore why, in the age of social media, mobile advertising, and other hot technologies, your website is still an important part of your marketing. Why Your Website Matters and How to Make It Matter More: A Content Marketer’s Guide to Building…MORE >

  • Search and Filtering on Your Website

    Search and Filtering on Your Website

    Great content is great only if your audience can find it. And if they make it to your site via organic search, PPC advertising, social media or other means, it’s heartbreaking to think they still might not find the most relevant content. That’s why search and filtering features on your website are so important. My…MORE >

  • Mobile-Friendly Websites More Important Than Ever

    Mobile-Friendly Websites More Important Than Ever

    There’s a storm brewing, and it goes by the name “Mobilegeddon.” Slated to make landfall on April 21st (ok, I’ll stop with the weather stuff), this update from Google has a lot of people breathlessly spilling a lot of ink about its implications for search and digital marketing. And for good reason. The two key…MORE >

  • The Future of Content Marketing

    The Future of Content Marketing

    Not to mention the future of media publishing and advertising. My recent article on the Target Marketing website dives into what content marketing, media, and advertising may look like in the not too distant future. I don’t want to give anything away, but I do not quite manage to predict the future in the article….MORE >

  • How to Engage Your Marketing Audience

    How to Engage Your Marketing Audience

    Death by Powerpoint. We’ve all experienced it. Often it’s a matter of execution: The presenter reads every word of every bullet point on every slide, for example. (Death, execution, bullets … rough first paragraph.) But the problem can also be content. Think about the last presentation you attended. It probably was constructed to build up…MORE >

  • Content Marketing The Easy Way: Tools, Timing, and a Plan

    Content Marketing The Easy Way: Tools, Timing, and a Plan

    Last week, I talked about the value of fresh content and that even though “b___” is an ugly word, it’s worth embracing the pain. That doesn’t mean we shouldn’t find ways to make creating fresh content less painful – and as efficient as possible. Here’s a plan you can put into place to maximize your…MORE >

  • Fresh Content is Great Marketing – Just Don’t Call it a B___

    Fresh Content is Great Marketing – Just Don’t Call it a B___

    Far be it from me to curse in public! The B word the title refers to isn’t the one that rhymes with “witch.” It’s the one that rhymes with “frog.” “Blog” can induce a shudder from even the most seasoned content marketer, and not just because it’s an ugly-sounding word. Fear of having to feed…MORE >

  • Is SEO Really The Answer?

    Is SEO Really The Answer?

    You may already know that SEO isn’t the answer to every website marketing problem, and you may already have figured out that SEO isn’t the right tool for you. But did you know there are some foundational SEO techniques you can use that are relatively simple and inexpensive – meaning they’re worth doing even if you…MORE >

  • Let Your Ideal Client Design Your Website

    Let Your Ideal Client Design Your Website

    You think your website is the be-all and end-all. You and your team sweated blood creating it. You think your prospects and clients will love it. You’re wrong. To quote Jakob Nielsen, the usability expert, your clients and prospects think that “Your website is like a speck of dust in the universe.” Which isn’t to…MORE >

  • Defining Success for Your Content Marketing Website

    Defining Success for Your Content Marketing Website

    What do you expect your website to do in order to drive business and profitability? Clearly, it has to appeal to visitors, encourage enagagement, and move them along the path from site visitor to email subscriber (perhaps) to prospect to lead to client. Oh, and at the outset, your website will be operating blind –…MORE >

  • Keeping Your Email Subscribers Means Keeping Them Interested

    Keeping Your Email Subscribers Means Keeping Them Interested

    To keep your email marketing productive, you have to keep your email subscribers engaged. Here are a number of ways to keep their interest high. Make Your Lead Magnet is Relevant Sure, you can build up a list pretty quickly if you give away, say, a brand new Tesla, but a good number of your new…MORE >

  • How to Write  Great Content Marketing Copy

    How to Write Great Content Marketing Copy

    Whether you’re hiring a copywriter or writing copy in-house, your approach to the copywriting process will have nearly as big an impact on your success as the words you ultimately put on the page or screen. For starters, your approach to copywriting has to be broader than writing engaging prose. As obvious as it sounds,…MORE >

  • Four Pillars of Website Maintenance, Part IV

    Four Pillars of Website Maintenance, Part IV

    Over our past few articles, I’ve discussed three of the four pillars of website maintenance necessary for keeping your digital marketing humming along – security, compatibility, and technical performance. Today, we’ll dive into the fourth pillar – marketing performance. Though this is the last of the pillars we’re discussing, it’s hardly the least. Where the other areas…MORE >

  • Four Pillars of Website Maintenance, Part III

    Four Pillars of Website Maintenance, Part III

    With two of our four pillars already in place, it’s time to turn our attention to the technical side of website maintenance – the behind-the-scenes stuff that makes most marketers’ eyes glaze over. (Quick side note: it’s fine that this isn’t really exciting stuff to you if you’re a marketer though I’d argue that being a…MORE >

  • Four Pillars of Website Maintenance, Part II

    Four Pillars of Website Maintenance, Part II

    Last week, we started with the first in a series of four blog posts outlining the basics of website maintenance. Today, it’s time for part two. We’ll focus on ensuring ongoing compatibility. The good news is that all of the work you do on the security front, which we discussed last week, is likely to…MORE >

  • Four Pillars of Website Maintenance, Part I

    Four Pillars of Website Maintenance, Part I

    It’s exciting to launch a new website, but launch day can’t be the end of the road. Your website needs ongoing care and feeding if it’s going to continue to be a productive part of your marketing toolkit. Here are the basics you, your web development team, and your sales and marketing teams should be…MORE >

  • Do You Really Need a New Website?

    Do You Really Need a New Website?

    If you’re about to embark on a new website build because someone has decided your current site “looks dated” or because “it’s three years old and three years is an eternity in web time,” you might consider hitting the pause button. Even if your website is dated – or it’s lacking in some other way…MORE >

  • First Rule of Content Marketing: Measure Content Marketing

    First Rule of Content Marketing: Measure Content Marketing

    I recently published a piece on the Target Marketing website titled, All KPIs Are Not Created Equal: Measuring Content Marketing. The key points of that article are: If you’re not measuring it, it doesn’t matter. If you’re not measuring intelligently, you can’t make good decisions Understanding the different kinds of metrics is a critical part…MORE >

  • Is SEO Really The Answer?

    Is SEO Really The Answer?

    You may already know that SEO isn’t the answer to every website marketing problem, and you may already have figured out that SEO isn’t the right tool for you. But did you know there are some foundational SEO techniques you can use that are relatively simple and inexpensive – meaning they’re worth doing even if you…MORE >

  • Four Pillars of Website Maintenance, Part IV

    Four Pillars of Website Maintenance, Part IV

    Over our past few articles, I’ve discussed three of the four pillars of website maintenance necessary for keeping your digital marketing humming along – security, compatibility, and technical performance. Today, we’ll dive into the fourth pillar – marketing performance. Though this is the last of the pillars we’re discussing, it’s hardly the least. Where the other areas…MORE >

  • Effective Content Marketing Across Channels

    Effective Content Marketing Across Channels

    In baseball, there’s an old-timey expression – “hit ‘em where they ain’t” – which serves as advice to a player about to step up to bat. The goal is to hit the ball where the defensive players aren’t. This is about the worst advice in the world for content marketers, unless we turn it on its head….MORE >

  • Content Marketing Data Is NOT Geeky and Boring

    Content Marketing Data Is NOT Geeky and Boring

    My latest piece for Biznology has posted on that site. This month I take a look at the decidedly cool and useful data that your content marketing generates. If you’re not paying attention to it, whether because you think it’s boring, intimidating, or just plain unlikely to yield any actionable insights, you’re leaving a lot…MORE >

  • Effective Audience Segmentation for Digital Marketing

    Effective Audience Segmentation for Digital Marketing

    My most recent article on effective audience segmentation for digital marketing is available on the Target Marketing website. If you’re looking to move your segmentation beyond, “We sell this product to these customers and that product to these other customers,” you may find the segmentation ideas worth investigating. They include Industry Customer Size Client Role…MORE >

  • Smarter Website for More Effective Marketing, Part III

    Smarter Website for More Effective Marketing, Part III

    Wrapping up this three-part series on the Biznology website that I started in August, this month I took a look at the metrics you should be tracking to measure your site’s effectiveness. (And I once again owe a tip of the hat to my colleagues Scott Hornstein, Wayne Cerullo and Phil Shelp, whose help was invaluable.) The…MORE >

  • Smarter Website for More Effective Marketing, Part II

    Smarter Website for More Effective Marketing, Part II

    Continuing a series started last month, my Biznology post for September is part two. I once again owe a tip of the hat to my collaborator Scott Hornstein, as well as to Wayne Cerullo and Phil Shelp, whose help was invaluable, as well. What’s the biggest mistake you can make with your website? There are…MORE >

  • Smarter Website for More Effective Marketing, Part I

    Smarter Website for More Effective Marketing, Part I

    This month over at Biznology, I begin a three-part series of posts on which I’ve collaborated with long-time colleague Scott Hornstein. (We both owe a tip of the hat to Wayne Cerullo and Phil Shelp for their help, as well.) If you’re wondering why you’re not seeing the results you expect from your website –…MORE >

  • The Future of Content Marketing

    The Future of Content Marketing

    Not to mention the future of media publishing and advertising. My recent article on the Target Marketing website dives into what content marketing, media, and advertising may look like in the not too distant future. I don’t want to give anything away, but I do not quite manage to predict the future in the article….MORE >

  • Let Your Ideal Client Design Your Website

    Let Your Ideal Client Design Your Website

    You think your website is the be-all and end-all. You and your team sweated blood creating it. You think your prospects and clients will love it. You’re wrong. To quote Jakob Nielsen, the usability expert, your clients and prospects think that “Your website is like a speck of dust in the universe.” Which isn’t to…MORE >

  • Effective Content Marketing Across Channels

    Effective Content Marketing Across Channels

    In baseball, there’s an old-timey expression – “hit ‘em where they ain’t” – which serves as advice to a player about to step up to bat. The goal is to hit the ball where the defensive players aren’t. This is about the worst advice in the world for content marketers, unless we turn it on its head….MORE >

  • 4 Digital Marketing Ideas for 2017

    4 Digital Marketing Ideas for 2017

    You swear you’re going to do them, but they never get done. Not past February, anyway. So maybe we shouldn’t call these resolutions – because they could be the key to your content marketing success in 2017. My latest piece for Target Marketing is posted on that site. In it I look at marketing automation, how…MORE >

  • Experience vs. Expedience in Digital Marketing

    Experience vs. Expedience in Digital Marketing

    My latest piece for Target Marketing Magazine is up on that site. This time around, we look at how to find the balance between creating a great user experience and not getting in the way of those user who want to get to the info they need quickly and without marketing fluff. Experience vs. Expedience…MORE >

  • Effective Audience Segmentation for Digital Marketing

    Effective Audience Segmentation for Digital Marketing

    My most recent article on effective audience segmentation for digital marketing is available on the Target Marketing website. If you’re looking to move your segmentation beyond, “We sell this product to these customers and that product to these other customers,” you may find the segmentation ideas worth investigating. They include Industry Customer Size Client Role…MORE >

  • Smarter Website for More Effective Marketing, Part III

    Smarter Website for More Effective Marketing, Part III

    Wrapping up this three-part series on the Biznology website that I started in August, this month I took a look at the metrics you should be tracking to measure your site’s effectiveness. (And I once again owe a tip of the hat to my colleagues Scott Hornstein, Wayne Cerullo and Phil Shelp, whose help was invaluable.) The…MORE >

  • Smarter Website for More Effective Marketing, Part II

    Smarter Website for More Effective Marketing, Part II

    Continuing a series started last month, my Biznology post for September is part two. I once again owe a tip of the hat to my collaborator Scott Hornstein, as well as to Wayne Cerullo and Phil Shelp, whose help was invaluable, as well. What’s the biggest mistake you can make with your website? There are…MORE >

  • Smarter Website for More Effective Marketing, Part I

    Smarter Website for More Effective Marketing, Part I

    This month over at Biznology, I begin a three-part series of posts on which I’ve collaborated with long-time colleague Scott Hornstein. (We both owe a tip of the hat to Wayne Cerullo and Phil Shelp for their help, as well.) If you’re wondering why you’re not seeing the results you expect from your website –…MORE >

  • Readability and Usability in Content Marketing

    Readability and Usability in Content Marketing

    Readability shouldn’t be just about Flesch-Kincaid scores. Also factoring in are design, layout and user experience. Key among these is an approach that creates a clear differentiation between content and navigation. Other visual cues that will have an impact on how well your site engages visitors are how you create and highlight links, how well…MORE >

  • Experience vs. Expedience in Digital Marketing

    Experience vs. Expedience in Digital Marketing

    My latest piece for Target Marketing Magazine is up on that site. This time around, we look at how to find the balance between creating a great user experience and not getting in the way of those user who want to get to the info they need quickly and without marketing fluff. Experience vs. Expedience…MORE >