You’ve got questions.
We’ve got answers,
tools, and ideas.
How-to guides, worksheets, and strategies and tactics to help you map out your marketing. Plus the odd philosophical musing on the digital world.
In our Resources section you’ll find three things:
Tips and tricks you can use in your marketing right now
How-to guides, worksheets and other tools
Thought-provoking articles on marketing
Which Website is Right for You: Brand Building or Lead Generation?
Resources for Andrew’s Book, Marketing for Small B2B Businesses
If you’ve found your way to this page from the Resources section of my book, thank you and I hope you found actionable information that made the book worth your time. (I hope it was an enjoyable read, too.) If you haven’t read my book, Marketing for Small B2B Businesses: How Content Creates Marketing Muscle…MORE >
Password Safety and Security Tips and Insights
What’s better: long passwords or 8-character passwords that include at least one number, one capital letter, one lower case letter and one “special” character? I recently chatted with Will Hunt of in.security about a favorite geeky topic of mine: passwords. We answer this very question, as well as a bunch of others. Will is full…MORE >
Coming Changes for Digital Marketing From an SEO and PPC Expert
We’ve worked with Terri Jenkins and her team at Clear Blue Sky Digital for more years than we can count. We’ve come to rely on her for her expertise and business experience, which make all the difference in search engine marketing. It’s not just about the technical aspects. I sat down with her recently —…MORE >
Marketers Ruin Everything
Remember when email was cool? Before everyone had an email address. Before everyone had even heard of email. The really, really cool kids had “@well.com” email addresses. (That’s WELL as in “Whole Earth ‘Lectronic Link.”) The rest of us had addresses like firstname.lastname@example.org. Then there was the huge influx of @aol.com addresses and email wasn’t…MORE >
Is Podcasting Right for Your Content Marketing?
If you’re considering adding a podcast to your content marketing mix, you’re going to like this article. I recently posted an item on LinkedIn about deciding whether a podcast or a blog might be right for your content marketing efforts. Long-time friend and colleague E. B. Moss commented on that post and this conversation grew…MORE >
Website Privacy Policies and Practices – An Insurance Perspective
Following up on our recent chat with Amy Goldsmith, today we sit down with Sean O’Rourke to discuss cyber resiliency for small- and mid-sized businesses. Sean O’Rourke is a cyber liability consultant for Combs & Company, an insurance brokerage and consultancy headquartered in New York City. Sean works with small- and mid-sized businesses to mitigate…MORE >
Website Privacy Policies and Practices – A Legal Perspective
Today, Amy B. Goldsmith joins us to discuss website privacy policies and privacy practices for small business. Amy is a co-chair of the Intellectual Property Group at Tarter Krinsky & Drogin. She partners with clients to provide practical legal advice and connections to grow their businesses. A strategic advisor, she guides clients in all stages…MORE >
Guest Article – Invest in Marketing But Don’t Forget Sales! – by Adrian Miller
This guest article arose out of a conversation I had with the inimitable Adrian Miller (of Adrian Miller Sales Training, Adrian’s Network, and Three Giraffes, among other entities) after a presentation I did earlier this month. The bottom line: Marketing abhors a vacuum, and it simple won’t perform if it isn’t tied into your sales…MORE >
Improving Website Conversions – Building Better Mail Forms
We all know that the more fields you include in a form on your website, the fewer responses you’ll get. But that doesn’t mean you can’t ask for any information. That’s not much of a form, after all. Here are three approaches to consider. Single-Form Fields Yup, you can go the minimalist route and ask…MORE >