Your website had 16,000 visitors last month. Great news, right? Not if you typically average 40,000 monthly visits. Nor if they only visited on page on the site before bouncing, spent less than 20 seconds on the site, and didn’t interact with the site in any way. Unless, of course, those numbers are all better…MORE >
Are media publishers doomed? I’m certainly not the first person to ask that question, and I’ll say right up front that I absolutely do not have the answer. But it is an interesting question to consider from a content marketing perspective. Think about the music industry and how it’s changed in the past few years:…MORE >
In a recent article for my Marketing Schul column at Target Marketing, I covered the various types of metrics you need to track in order to know how well your content marketing is working. Consumption Metrics Engagement Metrics Retention Metrics Leads Metrics Sales Metrics Within each category are many individual metrics from which to choose….MORE >
In the wake of the WannaCry attack and two hacking attempts on our own website in the past three weeks, security is at the top of our mind. It should be at the top of yours, as well. Here are the things that you or your web management team should be doing to ensure that…MORE >