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Archive for June, 2019

Your Marketing Needs to Answer the Questions Your Prospects Are Asking

“The single biggest problem in communication is the illusion that it has taken place.” One of the traps I find myself fighting hard to keep from falling into – over and over – is allowing the urgent to push aside the important. Nowhere is this more difficult to counteract (for me) than the inbox. Responding immediately…MORE >

Content & Message

Simple Isn’t Easy – Why User Experience and Digital Marketing are Hard Work

It takes a lot of thought to organize a multi-page marketing message so that it appeals to the general audience that might show up at the home page answer the critical questions for each of a number of different audience segments attracts and converts those audience segments via organic search, PPC advertising, and other means…MORE >

Strategy, Research & Planning Visual Design & User Experience

Be Human in Your Marketing

B2B marketing continues to evolve from the stuffy, inward-facing efforts of yesteryear to the more modern approach that puts the client front and center. Along with that change comes a change in voice, too. Less formal, more friendly and much more cognizant of the idea that any buying and selling that happens, even in a…MORE >

Content & Message

Forget Content. Conversion is King for Digital Marketing

After 23 years in digital marketing – last month was our anniversary! – we’ve seen and heard a lot. Like the “content is king” mantra alluded to in the headline above. And we’ve heard just about every possible reason from clients for why they want to build or update a website. Some have wanted to…MORE >

Metrics & Analytics Strategy, Research & Planning

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