As you let your fingers do the walking around the world wide web, you’re likely to notice many similarities across B2B marketing websites. Some accomplish their goals better than others, and some are simply dreadful, but many share the same attributes and pages. As you consider these sites – and your own – the question you should…MORE >
It’s tempting to think of usability and marketing effectiveness as two different things in that same way that many marketers think of graphic design as somehow less important than their marketing. Of course, great visual design is hugely important to the effectiveness of any marketing. The same can be said of usability. That’s not surprising,…MORE >
From the archives this week, one of our most popular posts. It’s pretty timeless material, from the fear of even thinking about the firehose of data that Google Analytics sprays at you to the importance of understanding how your audience is consuming and engaging with your content. (And which content they prefer.) If you do…MORE >
In order for your website to work as a digital marketing tool, it has to work, period. Keeping your site secure is critical to its marketing performance. Here are our top tips for keeping the bad guys at bay and your website performing smoothly. Regular Updates and Maintenance The single most important step you can…MORE >