Skip to main content

Categories

Blog

Archive for March, 2018

Making Your B2B Marketing GDPR Compliant

You don’t have to be based in the EU to run afoul of the sweeping new regulations that cover data privacy and permissions for EU residents. More concerning is the lack of buzz we’re hearing from marketers. Plenty of pundits talking about what compliance will require, but not a lot of action, particularly at anything…MORE >

Strategy, Research & Planning

Productive Website Marketing Requires Planning

Building a website that is a productive part of your marketing toolkit requires planning. Here is a template you can open in Powerpoint or a similar presentation program to create a site map and wireframes for your new site. These documents, along with a Strategy Statement and Functional Specifications, will ensure that the site you…MORE >

Strategy, Research & Planning

Check Your Scorecard: How Does Your Marketing Performance Measure Up?

Last fall, we published a brief article that include a link to our digital marketing audit scorecard. That piece has proven to be one of our more popular posts, so we’d like to revisit the ideas raised there. Measure Over Time Most importantly, we should stress that a marketing audit isn’t a one-and-done proposition. If…MORE >

Metrics & Analytics Strategy, Research & Planning

|