Just having a website isn’t going to win you business any more than just having a business card will. Knowing what you need your website to do is critical to its success as a hub in your marketing program. Let’s start with a caveat. We are talking here about marketing-focused websites. Your website may be…MORE >
Content & Message Metrics & Analytics Strategy, Research & Planning
My most recent piece on the Biznology blog gives you 4 tips for getting more out of your email marketing. And while you may think that email marketing is old, boring, and maybe even passé, you couldn’t be more wrong. It’s not the answer for every marketing needs (though what is?), but it’s hard to…MORE >
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