Over the past 10 or 15 years, I’ve tackled some pretty big household projects, including building turned-leg desks for my daughters and adding crown moulding throughout the first floor of our house. So I get the DIY impulse — it can be fun and rewarding, and it can save you a lot of money. But…MORE >
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The classic case study format — problem, solution, outcome — is tried and true and it’s tough to beat. But there are ways that you can make your case studies work harder as part of your digital marketing. Here are a few: Make Your Client the Star of Your Case Studies Of course, your case…MORE >
A little reflection is never a bad idea, so as we head into the hottest days of summer, here are the hottest topics we’ve covered over the past few months, as judged by you. Digital Marketing Audit Scorecard If your marketing efforts and materials don’t match your marketing goals, you’re going to have trouble making…MORE >
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