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Archive for January, 2019

The Why Behind Building a Successful Marketing Website

Over the past 9 or 10 months, I’ve adapted for different audiences a presentation about the value of good planning for website development projects. As it has evolved, I realize that what had started out as a comprehensive “How to” guide for planning successful website projects has added a significant “Why” component, as well. And…MORE >

Getting Big Ideas From Big Data

Big data is not the answer, no matter whether you’re a big business or small. Big ideas from big business is what can create an impact on your bottom line. Unfortunately, one doesn’t always lead directly to the other. Data on its own isn’t necessarily worth a whole lot. All the proof you need is…MORE >