Well, mostly profit … My recent webinar with the fine folks at Biznology is now available as a recording. Mercifully, the video window of me and my bald head is on the small side and the slides are big and easy to read! Time spent auditing your digital marketing might seem like time better spent…MORE >
Auditing your digital marketing is a critical part of ensuring that your marketing remains effective over time. Even the most well researched, meticulously planned, and flawlessly executed digital marketing will fade over time if you don’t adapt it to changing market conditions, competitive landscape, and your own company’s growth. We’ve developed a scorecard that encourages…MORE >
Process matters. Being more efficient isn’t just a convenience; it can be a big part of being more effective. Implement a Strong CRM The most important aspect of an efficient content marketing system is your CRM. If you don’t have a solid accounting of who you’re contacting, what contact you’ve had with them in the…MORE >
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