Skip to main content

Categories

Blog

Archive for March, 2019

Digital Marketing Doesn’t Work Anymore

Anymore than it used to. [ba dum bum] You might consider my paraphrasing of an oldie-but-a-goodie funny, or you might think it’s a “dad joke.” Either way, the truth is that neither digital nor traditional marketing work if done poorly. But … considering the enormous sums poured into both traditional and digital marketing by large…MORE >

Metrics & Analytics Strategy, Research & Planning

Image Carousels – the Good, the Bad and the Ugly

Though not as ubiquitous as they once were, image carousels – sometimes called image rotators or slideshows – are still a popular feature on B2B marketing websites. Their appeal is not hard to understand: multiple messages in one block of (very valuable) home page real estate. Since stakeholders always feel there is more critical content than can…MORE >

Visual Design & User Experience

Digital Marketing – Connect the Dots Between Your Content and Your Prospects’ Problem

If you don’t make it easy for your prospects to understand how your solution can solve their problem, you won’t even make the long list. In fact, Hinge Marketing found in a recent study of professional services firms that  “87% of buyers will actually rule out a service provider before even talking with them.” How…MORE >

Content & Message

Creating Marketing Content: How Less Time and Effort Can Yield Better Results

More isn’t always better. One case in point: the effort you put into creating content for your content marketing programs. I’m not suggesting that you slack off and publish second-rate content. I’m suggesting that a little strategic thought can reduce the effort required to produce really great content. Kind of like taking the time to…MORE >

Content & Message

Forge Your Own Marketing Path

Today, I’m sharing the article from our February email newsletter. If you’d like to subscribe to our monthly newsletter, please use the simple form at the bottom of this page. Your email address is all we ask for and return you’ll receive untold riches. (In the form of really great digital marketing insights each month.)…MORE >

Metrics & Analytics Strategy, Research & Planning

|