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Archive for May, 2019

Your Website’s About Us Pages Matter More Than You Think

There is real digital marketing value to a well-constructed About Us page on your website. Too often, though, marketers pay short shrift to the impact this content can have. I’ve written in the past about errors and lost opportunities related to the About Us page(s) on your website. So I was excited to see an article…MORE >

Content & Message

Website Technical Performance’s Impact on Website Marketing Performance

Although we do technical work – hard not to when you’re building websites, developing email campaigns, and doing search engine optimization – our audience (that’s you!) is mostly made up of marketers. And while there are exceptions, most of you don’t want to dig too deeply into the technologies that deliver your marketing magic. Your eyes glaze…MORE >

Metrics & Analytics

Tailoring Your Content Marketing To Prospects at Every Stage of the Buying Cycle

It’s a cliché to talk about the marketing mistake of asking for your prospect’s hand in marriage on your first date. And most of us don’t make that mistake anymore, if we ever did. That doesn’t mean we as content marketers aren’t sometimes guilty of diving too deep, too fast. And often our prospects aren’t…MORE >

Content & Message

What If Your Digital Marketing Isn’t Working?

“Does that really work?” Prospective clients occasionally ask us, in very blunt language, whether digital marketing really works. In particular, they want to know whether content marketing works. Often, they have first-hand experience to the contrary and are doubtful of our recommendations. It can be hard to find a diplomatic way to say, “Well, it…MORE >

Metrics & Analytics Strategy, Research & Planning

Improving Website Conversion by Building Better Forms

There’s no shortage of big-picture questions we can ask ourselves as digital marketers when it comes to conversion optimization on our websites. There are also a more-than-fair number of details to be addressed. How to best build the forms on your website is one of them. Here are some ideas. The goal of your form…MORE >

Coding & Development

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