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Archive for February, 2020

The Mobile Bias in Digital Marketing

I get that we’re all addicted to our phones, and I get that I am (obviously) not representative of every market demographic, but I can’t be the only one who thinks the whole “mobile first” ethos is not in the best interest of B2B marketers, can I? What brought this to mind is an article…MORE >

So Happy Together – Getting Digital Marketing to Work Across Channels

Is your website an expensive business card? Or is it, in the words of Henry Standing Bear, a “continual soiree?” (That’s from the Netflix show, Longmire. I’m a sucker for westerns.) Your website may not be a never-ending party but it can’t be a wallflower, either, just leaning against the wall with the other marketing…MORE >