Yesterday, I read one of Seth Godin’s quick blog posts. The 2% who misunderstand you His point is a great concept for content marketers to keep in mind. If you’re trying to reach a particular slice of the market – your target market – that means there’s a slice of the market you don’t care about….MORE >
My latest piece for Biznology.com is live on that site as of this morning. In it, I look at the current state of content marketing, why yesterday wasn’t the golden age of content marketing, and what you can do to make your content marketing more effective tomorrow. (And beyond.) You’ll find the full article here.
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