Readability and Usability in Content Marketing

by Andrew Schulkind

Readability shouldn’t be just about Flesch-Kincaid scores. Also factoring in are design, layout and user experience. Key among these is an approach that creates a clear differentiation between content and navigation. Other visual cues that will have an impact on how well your site engages visitors are how you create and highlight links, how well your body copy scans (long lines of text are a no-no), and the ways in which you break up your copy into digestible chunks.

Have a look at my latest Target Marketing column for a more in-depth discussion of these important factors in your content marketing success.

Website Design, Readability and Usability