You can head over to the Biznology site right now for my most recent article, Is your marketing focus internal or external?
Not sure whether your focus is internal or external? A quick count of the “yous” and “yours” on your site vs. the number of times you use me, we, and our is a pretty good indicator. If you’re not focused on your clients and their pain points, they’re not going to stick around long to hear what you have to say about yourself. That’s marketing 101 – and a key tenet of content marketing in general.
You might also find the discussion of inter-departmental cooperation worthwhile. If your sales and marketing teams aren’t communicating, your marketing – and your bottom line – will suffer.
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