My latest piece for Biznology has posted on that site. This month I take a look at the decidedly cool and useful data that your content marketing generates. If you’re not paying attention to it, whether because you think it’s boring, intimidating, or just plain unlikely to yield any actionable insights, you’re leaving a lot of value on the table.
For example, do you know which page on your website is most productive? In what way is it productive? How productive is it? What did it cost to produce and what kind of ROI has it provided?
All those data questions are worth exploring.
Content marketing data: It’s not geeky and it’s not boring