Is SEO Really The Answer?

Andrew Schulkind  |  April 13, 2017

You may already know that SEO isn’t the answer to every website marketing problem, and you may already have figured out that SEO isn’t the right tool for you. But did you know there are some foundational SEO techniques you can use that are relatively simple and inexpensive – meaning they’re worth doing even if you don’t expect a big return.

Learn more about the simple content optimization techniques you can use when a full-bore SEO campaign isn’t the right choice for you in my Biznology column:

Simple content optimization – SEO for when SEO doesn’t make sense

In it, I discuss

  • The importance of keywords
  • How to use keywords
  • Why length doesn’t matter
  • Tools to make SEO even easier

Read the full article on the Biznology site.