A little reflection is never a bad idea, so as we head into the hottest days of summer, here are the hottest topics we’ve covered over the past few months, as judged by you.
Digital Marketing Audit Scorecard
If your marketing efforts and materials don’t match your marketing goals, you’re going to have trouble making any headway toward those goals. A simple scorecard is a great way to review and keep everything in alignment.
Track all relevant aspects of your digital marketing, track progress over time.
Website Planning: Site Map and Wireframe Template
Building a website that is a productive part of your marketing toolkit requires planning. Here is a template you can open in Powerpoint or a similar presentation program to create a site map and wireframes for your new site.
Define your destination with a site map and wireframes.
Keeping Your Website Secure
The best marketing website in the world can’t help your bottom line if it’s offline because it’s been hacked.
Tips for keeping your website secure.
Sell Solutions, Not Stuff
Your digital marketing must focus on the magic that happens when clients work with you, not the work itself. In other words, benefits not features.
Sell solutions, not stuff.
Do You Really Need a New Website?
If you’re considering a new website, be sure to understand why. Not only can you save money in the long run, you’ll wind up with a more effective marketing tool immediately.
What to evaluate when you’re considering a new website.