Digital Marketing Scorecard

by Andrew Schulkind

Auditing your digital marketing is a critical part of ensuring that your marketing remains effective over time. Even the most well researched, meticulously planned, and flawlessly executed digital marketing will fade over time if you don’t adapt it to changing market conditions, competitive landscape, and your own company’s growth.

We’ve developed a scorecard that encourages you not only to track all relevant aspects of your digital marketing, but also helps you track progress over time. Better still, it’s an online Google document so you can create a copy and adapt it to your own specific needs.

Digital Marketing Audit Scorecard

(Note that you cannot edit the document linked to above, but you can create a copy for yourself, save it to your own Google Drive, and edit as needed.)

And remember your end goal and the component pieces:

Ensure that your marketing efforts and materials match your marketing goals.

  • Brand consistency
  • Message strength
  • Positioning
  • Website – front end marketing performance
  • Website security and technical performance
  • Social media presence
  • Social media integration
  • Email marketing effectiveness