Finding the Right Metrics for Your Content Marketing

Andrew Schulkind  |  June 8, 2017

In a recent article for my Marketing Schul column at Target Marketing, I covered the various types of metrics you need to track in order to know how well your content marketing is working.

Consumption Metrics
Engagement Metrics
Retention Metrics
Leads Metrics
Sales Metrics

Within each category are many individual metrics from which to choose. The ones that are most effective will depend on your marketing activity and your marketing goals. Read the full column over on the Target Marketing site to see how you can improve your content marketing management.

Target Marketing