If you’re a fan of the old sit-com Green Acres, you know the attraction (to some) of the bucolic rural life – honest work, fresh air, and all that. And farmhouses, barns and silos.
Tough to beat a silo as an iconic image of the farming life, but they are to be avoided when it comes to content marketing. In fact, we have a strict “no silos” policy, as I discuss in my latest Biznology column.
The reason is simple: as much as any one person or department may know about your message, your goals, and your competitive landscape, two heads are almost always better than one. Add in a third perspective and the difference isn’t additive – 1+1+1 doesn’t equal 3. It equals much more effective marketing.
It’s also a lot more fun working across departmental boundaries. Check out the full article to see why. Your content marketing will be better, your team will be happier, and your bottom line will benefit.
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