You’ve got questions.
We’ve got answers,
tools, and ideas.
How-to guides, worksheets, and strategies and tactics to help you map out your marketing. Plus the odd philosophical musing on the digital world.
In our Resources section you’ll find three things:
Tips and tricks you can use in your marketing right now
How-to guides, worksheets and other tools
Thought-provoking articles on marketing
Which Website is Right for You: Brand Building or Lead Generation?
Simple Isn’t Easy – Why User Experience and Digital Marketing are Hard Work
It takes a lot of thought to organize a multi-page marketing message so that it appeals to the general audience that might show up at the home page answer the critical questions for each of a number of different audience segments attracts and converts those audience segments via organic search, PPC advertising, and other means…MORE >
Be Human in Your Marketing
B2B marketing continues to evolve from the stuffy, inward-facing efforts of yesteryear to the more modern approach that puts the client front and center. Along with that change comes a change in voice, too. Less formal, more friendly and much more cognizant of the idea that any buying and selling that happens, even in a…MORE >
Forget Content. Conversion is King for Digital Marketing
After 23 years in digital marketing – last month was our anniversary! – we’ve seen and heard a lot. Like the “content is king” mantra alluded to in the headline above. And we’ve heard just about every possible reason from clients for why they want to build or update a website. Some have wanted to…MORE >
Your Website’s About Us Pages Matter More Than You Think
There is real digital marketing value to a well-constructed About Us page on your website. Too often, though, marketers pay short shrift to the impact this content can have. I’ve written in the past about errors and lost opportunities related to the About Us page(s) on your website. So I was excited to see an article…MORE >
Website Technical Performance’s Impact on Website Marketing Performance
Although we do technical work – hard not to when you’re building websites, developing email campaigns, and doing search engine optimization – our audience (that’s you!) is mostly made up of marketers. And while there are exceptions, most of you don’t want to dig too deeply into the technologies that deliver your marketing magic. Your eyes glaze…MORE >
Tailoring Your Content Marketing To Prospects at Every Stage of the Buying Cycle
It’s a cliché to talk about the marketing mistake of asking for your prospect’s hand in marriage on your first date. And most of us don’t make that mistake anymore, if we ever did. That doesn’t mean we as content marketers aren’t sometimes guilty of diving too deep, too fast. And often our prospects aren’t…MORE >
What If Your Digital Marketing Isn’t Working?
“Does that really work?” Prospective clients occasionally ask us, in very blunt language, whether digital marketing really works. In particular, they want to know whether content marketing works. Often, they have first-hand experience to the contrary and are doubtful of our recommendations. It can be hard to find a diplomatic way to say, “Well, it…MORE >
Improving Website Conversion by Building Better Forms
There’s no shortage of big-picture questions we can ask ourselves as digital marketers when it comes to conversion optimization on our websites. There are also a more-than-fair number of details to be addressed. How to best build the forms on your website is one of them. Here are some ideas. The goal of your form…MORE >
What Pages Does Your B2B Marketing Website Need?
As you let your fingers do the walking around the world wide web, you’re likely to notice many similarities across B2B marketing websites. Some accomplish their goals better than others, and some are simply dreadful, but many share the same attributes and pages. As you consider these sites – and your own – the question you should…MORE >