How-to guides, worksheets, and strategies and tactics to help you map out your marketing. Plus the odd philosophical musing on the digital world.

This past fall, I was invited to speak at WordCamp NYC, a gathering of WordPress tech geeks and business owners / marketers who use WordPress as part of their business marketing. In my presentation, The Power of Planning: How Site Maps, Wireframes, and Functional Specs Will Make Your WordPress Projects More Effective and More Efficient,…MORE >

One of the things I’m most fond of saying (besides, “Why, yes. I’d love another drink.”) is this: Your prospects don’t care about you. Your prospects don’t even care about what you do. Your prospects care about what you can do for them. There are a lot of ways that ignoring this truth can hurt…MORE >

Over the past 9 or 10 months, I’ve adapted for different audiences a presentation about the value of good planning for website development projects. As it has evolved, I realize that what had started out as a comprehensive “How to” guide for planning successful website projects has added a significant “Why” component, as well. And…MORE >

Big data is not the answer, no matter whether you’re a big business or small. Big ideas from big business is what can create an impact on your bottom line. Unfortunately, one doesn’t always lead directly to the other. Data on its own isn’t necessarily worth a whole lot. All the proof you need is…MORE >

As the year winds down and we spend time enjoying holiday cards from clients, colleagues, and partners – and working on our own holiday card – we should also find time to reflect on what worked this year and what we’re proud of. Of course, the results we’ve helped our clients achieve have to be at…MORE >

You have two main options when you build a website: you can build a website focused on lead generation or a site devoted to brand building. One isn’t necessarily better than another, and they will frequently overlap, but knowing what you want your website marketing to achieve will make success more likely. First, let’s define…MORE >

Even if you leave the inner workings of your website to your development team, you may have heard rumblings about the on/off/back on WordPress update that was released yesterday. Version 5 includes many improvements and changes, but no change is getting more attention than the inclusion of an entirely new content editing system, known as…MORE >

That’s the dream, isn’t it? Every marketer has visions of their marketing team and the sales team running toward one another in a sunny field with joyous music swelling as they close in on a smiling embrace. OK, maybe you don’t take the dream that far, but most of us certainly dream of better coordination…MORE >

At the risk of sounding like a broken record – I’ve discussed similar ideas recently here – you’re never going to maximize your return on your digital marketing investment if you rely on a single channel. Your website can’t do it alone, social media can’t do it alone. Ditto for email, direct mail, trade shows, webinars and…MORE >