How-to guides, worksheets, and strategies and tactics to help you map out your marketing. Plus the odd philosophical musing on the digital world.

Better user experience on your website means better engagement on your website. Which means better conversion from your website. Though user experience goes way beyond graphic design, graphic design is the place to start. Your site’s visual signature needs to present your company and offerings attractively and professionally, and needs to fit your brand image. Don’t…MORE >

Is your website an expensive business card? Or is it, in the words of Henry Standing Bear, a “continual soiree?” (Drinks on me for the first person who can name the show.) Your website may not be a never-ending party but it can’t be a wallflower, either. It’s got to get out there and dance…MORE >

Content marketing is nothing new, and it’s not a new concept to most marketers, but it is still worth looking at some content marketing basics to remind ourselves of how and why content marketing works, and how we can be more effective in our own efforts. Here a brief “Content Marketing 101” refresher. Publish Don’t…MORE >

Interesting change from the fine folks at LinkedIn. They are now offering the option to make Follow the primary option on your profile, rather than Connect. I’ve made the change this and am eager to see how it plays out going forward. From a content marketing standpoint, this makes great sense. Rather than asking for…MORE >

I’ll cop to that terrible, attention-getting ploy: If you know that CMS stands for content management system, my headline reads as redundant. I could have just as easily called this post, Your CMS Matters Less Than How You Use It. But what’s the fun in that? Audience attraction tricks aside, whichever CMS you favor – Wordpress,…MORE >

Much has been written lately about the differences between B2B and B2C marketers, particularly when it comes to digital marketing. A lot of that writing has painting overly narrow pictures of what each group is interested in and should be focused on. And will some of those ideas are true in very broad terms, there…MORE >

As many of you know, I presented this past weekend at WordcampNYC, the WordPress-focused gathering of tech geeks, marketers, and small business owners interested in digital marketing. It was a great experience, and though we typically focus on content marketing, digital strategy, and web development in our Resources pieces, I hope you’ll indulge a broader…MORE >

Whether you manage an ecommerce site, a simple corporate presence, or an active marketing hub that integrates with your email, social, and CRM platforms, there are basic truths that can help your site succeed. Don’t Make ‘Em Think Borrowing the concept from Steve Krug’s great book, Don’t Make Me Think, your goal with your website’s…MORE >

Gated content has its advantages and disadvantages, but you shouldn’t be looking at it as an all-or-nothing consideration. Here are some tips on when to gate content, what kinds of content to gate, and how to gate your content effectively. What is Gated Content First, let’s define what gated content is. Quite simply, it’s content…MORE >