How-to guides, worksheets, and strategies and tactics to help you map out your marketing. Plus the odd philosophical musing on the digital world.

I’ve written any number of times in the past on the idea that you may not really need a new website as often as you think you do: here, here, and here, for example. Do you really need a new website? No really, do you really need a new website? Seriously, you don’t think you…MORE >

Many of us are focused on how drastically things have changed in our worlds. Enormous numbers of people have lost income, or jobs, or even companies they’ve built over decades, to say nothing of the loss of life.  And yet, when it comes to marketing, there are ways that the “new normal” won’t have changed anything at all,…MORE >

Up is down, down is up, and not a whole lot seems to make sense in our currently crazy, mixed up world. That doesn’t mean we get to take the month(s) off or hide under a rock. Here are a few thoughts on ways to respond to a vastly different sales and marketing landscape. Don’t…MORE >

It may not feel like it, and certainly the old hard sell probably ain’t a great idea at the moment. (Frankly, it wasn’t a great idea a month ago when we were still operating under the “old normal.”) Then again, the other extreme may not be much better. We’re all getting dozens of thinly-veiled sales…MORE >

Yes that’s a reference to an absolutely fantastic novel, Love in the Time of Cholera, by Gabriel García Márquez. If you’ve read just about anything I’ve written about over the past 10 years (when you’re not reading great novels, of course), you know that I’m a big fan — and practitioner — of content marketing….MORE >

I get that we’re all addicted to our phones, and I get that I am (obviously) not representative of every market demographic, but I can’t be the only one who thinks the whole “mobile first” ethos is not in the best interest of B2B marketers, can I? What brought this to mind is an article…MORE >

Is your website an expensive business card? Or is it, in the words of Henry Standing Bear, a “continual soiree?” (That’s from the Netflix show, Longmire. I’m a sucker for westerns.) Your website may not be a never-ending party but it can’t be a wallflower, either, just leaning against the wall with the other marketing…MORE >

If you’ve already missed two days at the gym and the wine bottle is calling your name even though you promised yourself a Dry January, you may be feeling a little blue. Cheer up! I’ve got just the New Year’s resolution to get you back on track. It won’t help you lose weight or get…MORE >

The Fonz was, for a period, the coolest character in all of pop culture. (At least until he jumped the shark.) The actor who played Fonzie, Henry Winkler, is a pretty cool character himself. A few years ago, I heard an interview in which he was asked about the challenges of carving out a career…MORE >