How-to guides, worksheets, and strategies and tactics to help you map out your marketing. Plus the odd philosophical musing on the digital world.

Much has been written lately about the differences between B2B and B2C marketers, particularly when it comes to digital marketing. A lot of that writing has painting overly narrow pictures of what each group is interested in and should be focused on. And will some of those ideas are true in very broad terms, there…MORE >

As many of you know, I presented this past weekend at WordcampNYC, the WordPress-focused gathering of tech geeks, marketers, and small business owners interested in digital marketing. It was a great experience, and though we typically focus on content marketing, digital strategy, and web development in our Resources pieces, I hope you’ll indulge a broader…MORE >

Whether you manage an ecommerce site, a simple corporate presence, or an active marketing hub that integrates with your email, social, and CRM platforms, there are basic truths that can help your site succeed. Don’t Make ‘Em Think Borrowing the concept from Steve Krug’s great book, Don’t Make Me Think, your goal with your website’s…MORE >

Gated content has its advantages and disadvantages, but you shouldn’t be looking at it as an all-or-nothing consideration. Here are some tips on when to gate content, what kinds of content to gate, and how to gate your content effectively. What is Gated Content First, let’s define what gated content is. Quite simply, it’s content…MORE >

Planning, designing, and creating a new website is – or should be – a resource-intensive enough process that no marketing organization would consider undertaking it without a truly compelling business reason. Perhaps that’s strange to hear from the head of a website development firm. But I’m not saying you never need a new website. I’m suggesting that…MORE >

It might sound odd coming from someone in a metrics-driven field like digital marketing, but sometimes goals – like tracking KPIs and other metrics – can get in the way of real progress. I’m not suggesting that you abandon metrics entirely, over even mostly. What I am suggesting is there’s great value in balancing the goals…MORE >

Yes, I’m way behind in my binge watching. (Don’t even mention Game of Thrones!) But I was struck by a situation Hank found himself in on an episode I just watched from season 2. In addition to being an all-around, grade A jerk, Hank is a bigot. So he’s shocked to see a statuette of…MORE >

A bit more than a year ago, we found out we had competition. Of course, we’ve always had competition from other digital marketers and web developers. Now, we had competition for our name. The Motorola Employees Credit Union decided to change its name to Andigo Credit Union. (We weren’t offended when the general consensus of…MORE >

You don’t have to be based in the EU to run afoul of the sweeping new regulations that cover data privacy and permissions for EU residents. More concerning is the lack of buzz we’re hearing from marketers. Plenty of pundits talking about what compliance will require, but not a lot of action, particularly at anything…MORE >