Arthur Fonzarelli Knows Digital Marketing? Correct-amundo!

by Andrew Schulkind

The Fonz was, for a period, the coolest character in all of pop culture. (At least until he jumped the shark.)

The actor who played Fonzie, Henry Winkler, is a pretty cool character himself. A few years ago, I heard an interview in which he was asked about the challenges of carving out a career in the notoriously fickle entertainment industry. He noted that he kept his motivation by being both tenacious and grateful.

I’ve found that idea to be incredibly powerful, both personally and professionally. To work hard for what you want to achieve — what you don’t yet have — while simultaneously being thankful for all that you already do have takes a bit of mental jujitsu.

It’s also not a bad concept to apply to your digital marketing: Take the occasional step back to identify what needs to be improved or dropped and what you can be thankful for and build upon. Remind yourself that it can be easy to take significant results-producing achievements for granted.

I hope you’ve got plenty to be grateful for and at least as much that you’re pursuing tenaciously — in your digital marketing, your work more broadly, and your personal life.

Happy Thanksgiving!

Happy Days - Fonz and Richie

--- Strategy, Research & Planning ---

Password Safety and Security Tips and Insights

What’s better: long passwords or 8-character passwords that include at least one number, one capital letter, one lower case letter and one “special” character? I recently chatted with Will Hunt of in.security about a favorite geeky topic of mine: passwords. We answer this very question, as well as a bunch of others. Will is full…MORE >
--- Strategy, Research & Planning ---

Coming Changes for Digital Marketing From an SEO and PPC Expert

We’ve worked with Terri Jenkins and her team at Clear Blue Sky Digital for more years than we can count. We’ve come to rely on her for her expertise and business experience, which make all the difference in search engine marketing. It’s not just about the technical aspects. I sat down with her recently —…MORE >
--- Strategy, Research & Planning ---

Marketers Ruin Everything

Remember when email was cool? Before everyone had an email address. Before everyone had even heard of email. The really, really cool kids had “@well.com” email addresses. (That’s WELL as in “Whole Earth ‘Lectronic Link.”) The rest of us had addresses like 92304.1263@compuserve.com. Then there was the huge influx of @aol.com addresses and email wasn’t…MORE >

Cookie	Duration	Description
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-non-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Non Necessary".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Type	Duration	Description
_ga	0	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, camapign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assigns a randoly generated number to identify unique visitors.
_gid	0	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.
.ASPXANONYMOUS	1	2 months	This cookie is used by sites using the .NET technology platform from Microsoft. It enables the site to maintain an anonymous user-id to track unique users within a session without them logging in or otherwise identifying themselves.
GPS	0	30 minutes	This cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location
uvc	0	1 year	The cookie is set by addthis.com to determine the usage of Addthis.com service.

Cookie	Type	Duration	Description
di2	0	1 year	This cookie is set by addthis.com on sites that allows sharing on social media. The cookie is used to track user behavior anonymously to generate usage trends to improve relevance to their services and advertising.
IDE	1	2 years	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
loc	0	1 year	This cookie is set by Addthis. This is a geolocation cookie to understand where the users sharing the information are located.
NID	1	6 months	This cookie is used to a profile based on user's interest and display personalized ads to the users.
uid	0	1 year	This cookie is used to measure the number and behavior of the visitors to the website anonymously. The data includes the number of visits, average duration of the visit on the website, pages visited, etc. for the purpose of better understanding user preferences for targeted advertisments.
VISITOR_INFO1_LIVE	1	5 months	This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.

Cookie	Type	Duration	Description
__utma	0	2 years	This cookie is set by Google Analytics and is used to distinguish users and sessions. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.
__utmb	0	30 minutes	The cookie is set by Google Analytics. The cookie is used to determine new sessions/visits. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.
__utmc	0		The cookie is set by Google Analytics and is deleted when the user closes the browser. The cookie is not used by ga.js. The cookie is used to enable interoperability with urchin.js which is an older version of Google analytics and used in conjunction with the __utmb cookie to determine new sessions/visits.
__utmt	0	10 minutes	The cookie is set by Google Analytics and is used to throttle the request rate.
__utmz	0	6 months	This cookie is set by Google analytics and is used to store the traffic source or campaign through which the visitor reached your site.
YSC	1		This cookies is set by Youtube and is used to track the views of embedded videos.

Cookie	Duration	Description
__atuvc	1 year	This cookie is set by Addthis to make sure you see the updated count if you share a page and return to it before our share count cache is updated.
__atuvs	30 minutes	This cookie is set by Addthis to make sure you see the updated count if you share a page and return to it before our share count cache is updated.
na_id	1 year	This cookie is set by Addthis.com to enable sharing of links on social media platforms like Facebook and Twitter
ouid	1 year	The cookie is set by Addthis which enables the content of the website to be shared across different networking and social sharing websites.
um	1 year	Set by addthis.com.(Purpose not known)
vc	1 year	This cookie is set by addthis.com on sites that allow sharing on social media.