Arthur Fonzarelli Knows Digital Marketing? Correct-amundo!

by Andrew Schulkind

The Fonz was, for a period, the coolest character in all of pop culture. (At least until he jumped the shark.)

The actor who played Fonzie, Henry Winkler, is a pretty cool character himself. A few years ago, I heard an interview in which he was asked about the challenges of carving out a career in the notoriously fickle entertainment industry. He noted that he kept his motivation by being both tenacious and grateful.

I’ve found that idea to be incredibly powerful, both personally and professionally. To work hard for what you want to achieve — what you don’t yet have — while simultaneously being thankful for all that you already do have takes a bit of mental jujitsu.

It’s also not a bad concept to apply to your digital marketing: Take the occasional step back to identify what needs to be improved or dropped and what you can be thankful for and build upon. Remind yourself that it can be easy to take significant results-producing achievements for granted.

I hope you’ve got plenty to be grateful for and at least as much that you’re pursuing tenaciously — in your digital marketing, your work more broadly, and your personal life.

Happy Thanksgiving!

Happy Days - Fonz and Richie

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