Strategy planning ensures top marks for professional education specialist.
Andigo helped CME (continuing medical education) specialist IAME plan for their new online presence. We worked with IAME leadership to examine both their marketing needs and how their website would serve their customers in completing online CME courses and maintaining their credentials.
The process included content marketing discussions, website development planning and analytics. Amongst the deliverables for the project were an annotated site map, detailed wireframes and a functional specification. Launch of the new site is expected in early 2014.