Phoenix Ancient Art wanted to extend its already strong brand to reach new audience segments. The e-Tiquities site was launched as a way to attract that audience with more accessibly-priced pieces presented in a more approachable way. Not only did the site generate sales on its own, but it increased interest offline, as well.
The new site is built using the Drupal content management system (CMS) and Ubercart to handle ecommerce transactions. The combination allowed us to create a traditional ecommerce store alongside an online auction house.
An SEO campaign was instituted and the site’s administrative tools make it easy for the client to adjust on-page optimization. The administrative tools also let the client process sales transactions and add new items easily.
Most importantly, the site includes background information on each piece, and on antiquities in general, to give antiquities collectors the confidence to buy online.