I’ve written any number of times in the past on the idea that you may not really need a new website as often as you think you do: here, here, and here, for example.
Do you really need a new website?
No really, do you really need a new website?
Seriously, you don’t think you really need a new website, do you?
Now, Robert Weiss and his team at Multivision Digital just helped me create a new video in which I present some updated thinking about how to approach your website build to save money and improve marketing effectiveness.
If you’d prefer to imagine my voice than actually hear it, you can read the sheet music instead:
One of the biggest mistakes we see marketers make is thinking that they need to do major overhauls for their website much more frequently than they really do.
They might be thinking about this in terms of car maintenance, where you buy the car and you do some maintenance over time, but mostly the car is the big expense up front and you use it until it doesn’t work anymore.
It’s far more effective to think about it as you might think about your house, where in addition to the maintenance you’re going to do, you might make changes as your needs for living space change. This gives you the ability to fold in the changes that you’re making, whether they’re social media, content marketing, landing pages, or other things that you may be adding to your marketing arsenal. New tools and campaigns can be reflected in your website.
If you have any questions about doing any of this, please give us a call. We’d be happy to help.