How-to guides, worksheets, and strategies and tactics to help you map out your marketing. Plus the odd philosophical musing on the digital world.

Part of successful content marketing is tailoring your message to each of your important audience segments. We came across a great example of this in talking to colleague J.C. Milam recently. He’s a part of the Vine to Glass team and we were looking at some of his sales materials recently. I noticed on the…MORE >

This Luxury Daily story re-iterates the point I made recently on the Biznology blog in my article entitled, The Real Value of Engaging Your Audience in Content Marketing. “Whether consumers are trading in visits to the department store beauty counter for consulting friends or researching and purchasing a car without talking to a dealer, ecommerce…MORE >

My new piece for Biznology is now live on that site. It’s about the importance not just of publishing content but of engaging your audience with the content you publish. Why is this important? As I say in the article, … engaging your audience is critical to you marketing success. It’s not just a matter…MORE >

Over the last year or so, Michael Margolis’ article on the power of the bio – and the waning usefulness of a resumé – has gotten a lot of attention. And for good reason: he’s absolutely right that most people in most industries are better evaluated by the full body of their activity than by whatever highlights…MORE >

If the headline had you checking the byline to see if this post was written by Nancy Reagan, you’re showing your age. (Others, check here.) We’re not talking about saying no to drugs. We’re talking about the shocking number of ways that just saying no can help your content marketing succeed. Here are a few…MORE >

You might think that having and keeping long-standing relationships is the key to business success, but it’s not. In fact, just keeping those relationships can give you a false sense of security. Instead, your goal should be to strengthen relationships rather than lengthen them. Because if a relationship isn’t growing, it’s quite likely going to…MORE >

You know those people you see checking out a restaurant’s menu in the window before they go inside? They’re like the website visitors who find you through the search engines. They’re interested, but they’re not customers yet. And that’s why SEO can only be the starting point for your digital marketing. Have a look at…MORE >

My latest piece for Biznology is up on that site. This time around, I dive into why email is still an excellent choice for your content marketing toolkit, the kinds of marketing it excels at, and how to use it effectively. (No surprise: it’s all about relevance …) Check out the full article here and more…MORE >

If you’re about to embark on a new website build because someone has decided your current site “looks dated” or because “it’s three years old and three years is an eternity in web time,” you might consider hitting the pause button. Even if your website is dated – or it’s lacking in some other way…MORE >