You know those people you see checking out a restaurant’s menu in the window before they go inside? They’re like the website visitors who find you through the search engines. They’re interested, but they’re not customers yet. And that’s why SEO can only be the starting point for your digital marketing. Have a look at…MORE >
If you’re about to embark on a new website build because someone has decided your current site “looks dated” or because “it’s three years old and three years is an eternity in web time,” you might consider hitting the pause button. Even if your website is dated – or it’s lacking in some other way…MORE >
A read an article recently on a very widely followed digital marketing firm’s blog titled something like “Useless Metrics You Shouldn’t Be Tracking.” (The title has been changed to protect the hapless.) I was surprised to see that the basic gist of the article was that you should ignore reach metrics pretty much entirely. Wow!…MORE >
There’s more to SEO than just keyword-focused content on each website page. My latest column on Biznology.com discusses why social media, mobile-awareness and a secure site all matter for SEO success. Read the full piece here.
There’s a storm brewing, and it goes by the name “Mobilegeddon.” Slated to make landfall on April 21st (ok, I’ll stop with the weather stuff), this update from Google has a lot of people breathlessly spilling a lot of ink about its implications for search and digital marketing. And for good reason. The two key…MORE >
My monthly column for Biznology, covering process metrics and outcomes metrics in content marketing, is now live. It’s a discussion of the different kinds of metrics available to content marketers, why they’re both important and how they should be used. One key idea for content marketers is that too much reliance on process metrics can…MORE >
This past weekend, my family and I took a sort of stay-cation in New York City. (“Sort of” because while we don’t live in the city any more, we’re there often enough that it’s not really a vacation spot.) Still, we stayed in a hotel and did some touristy things – the Museum of the…MORE >