For Digital Marketing, SEO – and Traffic – Are Just the Start

by Andrew Schulkind

You know those people you see checking out a restaurant’s menu in the window before they go inside? They’re like the website visitors who find you through the search engines. They’re interested, but they’re not customers yet.

And that’s why SEO can only be the starting point for your digital marketing. Have a look at my latest piece on the Biznology site to learn a bit more about how to get ‘em in the door and enjoying what you have to offer. (And paying you for the pleasure …)

Why SEO is just the start for digital marketing

You can check out more of my articles on the Biznology site, too.

--- Strategy, Research & Planning ---

Resources for Andrew’s Book, Marketing for Small B2B Businesses

If you’ve found your way to this page from the Resources section of my book, thank you and I hope you found actionable information that made the book worth your time. (I hope it was an enjoyable read, too.) If you haven’t read my book, Marketing for Small B2B Businesses: How Content Creates Marketing Muscle…MORE >
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Password Safety and Security Tips and Insights

What’s better: long passwords or 8-character passwords that include at least one number, one capital letter, one lower case letter and one “special” character? I recently chatted with Will Hunt of in.security about a favorite geeky topic of mine: passwords. We answer this very question, as well as a bunch of others. Will is full…MORE >
--- Strategy, Research & Planning ---

Coming Changes for Digital Marketing From an SEO and PPC Expert

We’ve worked with Terri Jenkins and her team at Clear Blue Sky Digital for more years than we can count. We’ve come to rely on her for her expertise and business experience, which make all the difference in search engine marketing. It’s not just about the technical aspects. I sat down with her recently —…MORE >