Content & Message

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  Just Say No: A Key to Content Marketing Success

  If the headline had you checking the byline to see if this post was written by Nancy Reagan, you’re showing your age. (Others, check here.) We’re not talking about saying no to drugs. We’re talking about the shocking number of ways that just saying no can help your content marketing succeed. Here are a few…MORE >

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  Using Content Marketing to Strengthen Relationships

  You might think that having and keeping long-standing relationships is the key to business success, but it’s not. In fact, just keeping those relationships can give you a false sense of security. Instead, your goal should be to strengthen relationships rather than lengthen them. Because if a relationship isn’t growing, it’s quite likely going to…MORE >

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  Using Email Effectively in Your Content Marketing

  My latest piece for Biznology is up on that site. This time around, I dive into why email is still an excellent choice for your content marketing toolkit, the kinds of marketing it excels at, and how to use it effectively. (No surprise: it’s all about relevance …) Check out the full article here and more…MORE >

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  Do You Really Need a New Website?

  If you’re about to embark on a new website build because someone has decided your current site “looks dated” or because “it’s three years old and three years is an eternity in web time,” you might consider hitting the pause button. Even if your website is dated – or it’s lacking in some other way…MORE >

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  Generating Great Content Marketing Ideas

  At a loss for what to write/shoot/design next? Inspiration is at your fingertips … My latest piece for Biznology is live. This month we focus on the resources you have – yes, even you, Ms. “My industry is sooo boring” – at your fingertips for creating great content. You can read the full article on…MORE >

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  Tips to Better Writing for Content Marketing

  Writing better content for your content marketing efforts isn’t about any single piece of content. Success is about putting together a body of content that works as valuable information for your audience and effective marketing for your firm. Here are a few concepts to keep in mind as you create your content. Be Specific –…MORE >

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  New Thinking in Content Marketing for a New Year

  My monthly piece for Biznology is live on that site. This month, we take a look not at New Year’s resolutions or new things to think about, but new ways to look at the underlying truths of content marketing – all marketing, really. That means paying attention to things like knowing your customer, working closely with…MORE >

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  How to Make Your Content Marketing Matter More

  We read way too much about how marketing is disconnected from the front-line, boots-on-the-ground world of sales. Sadly, much of that is true in many organizations. Even worse, there are many other missed opportunities for content marketers – and traditional marketers – to make themselves and their work more relevant. Here are a few. Help Your…MORE >

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  No Business is Too Boring for Content Marketing

  Sure, the marketers working in travel, wine, jewelry and fast cars have an easier time coming up with “sexy” topics to write about. Their business are, by and large, pretty “sexy.” But that doesn’t mean content marketing won’t work for you – even if you’re in the most mundane of businesses. Let’s take plumbing, for example. You…MORE >

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  Content Marketing: Content Strategy Beyond Sales Support and Marketing

  My monthly column for Biznology is available. This month we look at uses for content marketing / content strategy beyond the top line of marketing, lead generation, and sales. Cutting costs, improving customer experience, and contributing to product innovation are all ways that content marketing can contribute to the bottom line without focusing on the…MORE >