Content Marketing: Content Strategy Beyond Sales Support and Marketing

by Andrew Schulkind

My monthly column for Biznology is available. This month we look at uses for content marketing / content strategy beyond the top line of marketing, lead generation, and sales. Cutting costs, improving customer experience, and contributing to product innovation are all ways that content marketing can contribute to the bottom line without focusing on the top line.

You can read the full article here:
Content Marketing: content strategy beyond marketing and sales support