New Thinking in Content Marketing for a New Year

by Andrew Schulkind

My monthly piece for Biznology is live on that site. This month, we take a look not at New Year’s resolutions or new things to think about, but new ways to look at the underlying truths of content marketing – all marketing, really.

That means paying attention to things like knowing your customer, working closely with your colleagues in sales and customer support, and focusing on quality over quantity in the content you produce.

You can read the full article here, and check out my other articles on my Biznology author page.