Opinion Perspective Unspun Fact

+ Better Content Marketing Through Chemistry
Tuesday, March 3rd, 2015

Well, chemistry and physics … Most examples of “The periodic table of …” infographic meme are a little bit silly and somewhat informative. Chris Lake’s The Periodic Table of Content Marketing is plenty silly, but it’s more than somewhat informative. Major props for leading off with content strategy, though I’d certainly argue in favor of […]

+ Content Marketing and Knowing Your Audience
Friday, February 13th, 2015

My monthly piece for Biznology has been posted. Content Marketing Personalization: Know Your Audience is a continuing on my previous piece about establishing a more personal voice in the content you publish. (People talking to people …) The key concept is taken from an idea we first heard from friend and colleague Scott Hornstein: The […]

+ How To Improve Your Content Marketing in 2015
Tuesday, February 10th, 2015

Now that January is behind us – and we’ve all broken our resolutions – let’s focus on some new changes for our business and our marketing. Here are some tips for making your content marketing better in 2015. Before you get all twisted up in knots just thinking about starting over with your content marketing, realize […]

+ Ways to Create Compelling Content for Content Marketing
Wednesday, February 4th, 2015

One of the questions we hear most frequently from clients is, “What kind of content should I create?” Here are a few of the ideas we’ve shared with our clients in the past few months. Answer Questions Forget the FAQ. Think through the questions you hear most frequently from your clients. Create a blog post, […]

+ Content Marketing: Taking it Personally
Tuesday, January 27th, 2015

My latest article for Biznology is live on that site and worth a read if you’re wondering how you might help your content connect more consistently with your target audience. One of the keys is presenting your content with a friendly, personal voice. Even if you’re in a B2B business, people relate to people, not […]

+ The Hidden Power of Social Media Marketing
Tuesday, January 20th, 2015

This past weekend, my family and I took a sort of stay-cation in New York City. (“Sort of” because while we don’t live in the city any more, we’re there often enough that it’s not really a vacation spot.) Still, we stayed in a hotel and did some touristy things – the Museum of the […]

+ Why Content and a Solid Website Come Before SEO
Tuesday, December 16th, 2014

Content Comes Before SEO New clients often want us to start SEO ASAP, feeling that it is the holy grail and if we can just optimize the site, they’ll be beating new business away with a stick. It’s not that simple, of course, and SEO is rarely the first thing we tackle. That’s not to […]

+ Content Marketing Success Starts with a Well-Crafted Strategy
Friday, December 12th, 2014

My monthly piece for Biznology is live on that site. It covers the basic elements of a well-crafted content marketing strategy and why content marketing success requires a whole lot more than just publishing lots of content. You have to have a goal for your content marketing. (Hint: it’s not about getting more “likes” or […]

+ Is the Banner Ad the Bane of Human Existence?
Tuesday, December 9th, 2014

Two things I’ve read recently brought this question to mind. Last week I came across (and posted via Twitter, LinkedIn and G+) a quote that claimed you are more likely to survive a plane crash than you are to click on a banner ad. Seems plausible given that in recent memory, I’ve clicked on exactly […]

+ Reach and Engagement in Various Marketing Channels
Friday, December 5th, 2014

About a month ago, colleague, client and friend Bob Shullman of the Shullman Research Center published a piece of research titled, “Communicating with Luxury, Affluent, and Wealthy Consumers in Today’s Cross-Media World.” It’s a worthwhile read and I encourage you to contact Bob and ask for a copy. Bob’s research focuses on the changing face […]

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