Opinion Perspective Unspun Fact

+ How to Use Storytelling in Content Marketing
Friday, November 14th, 2014

Storytelling in content marketing is not a new concept or approach, but its strengths make it worth a fresh look. And that’s exactly what I’ve given it in my monthly column on the Biznology site. Click through for the full article, which is an introduction on how to use story telling in your content marketing.

+ Email Marketing: Taking Advantage of “Email Mode”
Friday, October 31st, 2014

The conventional wisdom we – and most email marketers – have been following may just be wrong. It’s frequently suggested that an email newsletter is best built with small bites of information that include links to more in-depth content on your website. The idea behind this is to keep the email short and digestible while […]

+ Guest Post: How to Use Video to Leverage Your Live Event
Tuesday, October 21st, 2014

Today’s post is from Robert Weiss of MultiVision Digital, a video production and video content marketing firm here in New York. His article is a great example of getting as much value as possible from every piece of content you create. In this case, he shows how a smart video content marketing strategy will help […]

+ New Biznology Article: Increasing Engagement in Content Marketing
Friday, October 17th, 2014

My monthly article for Biznology is up on that site. This month, we take a look at how to increase engagement. Great content is important, but getting your audience to interact with it is not only a measure of how great your content really is, but of how successful your content marketing will be. (Engagement […]

+ Are You Using Your CMS Wrong? Ways to Get the Most Out of Your CMS
Tuesday, October 14th, 2014

I’m very excited that my first post on Anita Campbell’s Small Business Trends website is now live. Very proud to be a part of the Small Business Trends family and looking forward to contributing to their great content going forward. This first article is about how the get the most out of your CMS, or […]

+ Captivating Content Marketing Facts via Jeff Bullas
Friday, October 10th, 2014

I’ve been meaning to post about this list of “captivating content marketing facts” since I saw it over the summer on Jeff Bullas’ site. Very much worth the read – you get a choice of a dry presentation of 20  numbered bullet points or a really nice infographic, which I’ve pasted below. But if you’d […]

+ Countdown Clocks in Email Marketing
Tuesday, October 7th, 2014

An interesting message landing in my inbox this morning from Meryl Randman with cool info on countdown clocks and the results they get in email marketing. Her message started off with a countdown clock – to the weekend, which was a nice touch – and the gave the real-world example of how the NFL saw open […]

+ Social Media Can Be More Than a Content Marketing Soap Box
Wednesday, September 24th, 2014

If you’re using social media merely as an amplification system, you’re missing two great opportunities and both are about listening rather than talking. First is listening to your customers on an individual level. If they have complaints or raves – if they’re taking the time to talk about your company or your products in any way […]

+ Calls to Action for Content Marketing
Tuesday, September 16th, 2014

Can’t convert and wondering why? If you’re not getting the marketing results you want from your website or email marketing, the problem may be your calls to action. My monthly article for Biznology is up on that site and it’s all about calls to action – visual design, placement, the offers underlying them. In short, all […]

+ Are Image Carousels Good Content Marketing?
Friday, September 12th, 2014

Recently on a client website update, we were wrestling with an image carousel – or slider or image rotator or whatever you want to call the very popular home page feature that typically includes a series of large images, headlines, and links to interior pages (or some combination thereof) meant to highlight the most important […]

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