Opinion Perspective Unspun Fact

Here are 4 great ideas for improving the return you see on your email marketing investment.

Any idea what kind of results you should be expecting from your email marketing? This MarketingProfs column by Ayaz Nanji includes benchmarks for variety of verticals. While there’s no substitute for tracking YOUR audience’s likes and dislikes and how your email marketing performs over time, it is helpful to get a sense of where you [...]

I hope you’ll check out my monthly column on Biznology.com from earlier this week. It’s a good one. Content Marketing: Content Beyond Copy If you’ve gotten into a rhythm – or a rut – with your content, and always think copy first, my suggestions for other media may be helpful. Especially if you’re a non-visual [...]

You can take baby steps that will set you up for bigger content marketing things in the future. And you can get started today. As in, right now.

A big tip o’ the hat to my friend, colleague and marketing maven Jane Tabachnick for turning me on to this MediaPost piece by Joseph Jaffe. CMO: The Chief Muddled Officer. It points out how marketing is still stuck betwixt and between. The latest evidence he points to is a pair of studies (by Accenture [...]

Top-Level Domains may have an impact in the long run, but there’s no immediate reason for most content marketers to panic.

Forget mass vs. class or “the best” vs. “good enough.” Build your website based on what it needs to do and what value it can return.

Increasingly, B2B and B2C customers expect customer service issues to be addressed immediately.  They also recognize that the phone isn’t necessarily the best way to get that done. Email and social media have become a standard customer service channels. How do you rate when it comes to responsiveness? If you respond in about a day, [...]

Working directly with your end consumers gives you information you can’t access any other way. That information is valuable enough to invest in an approach that keeps your wholesale customers happy, too.

The FTC’s guidelines for advertiser disclosure are well-intentioned but not as easy to apply in the real world as we’d like.