Opinion Perspective Unspun Fact

+ Why Content and a Solid Website Come Before SEO
Tuesday, December 16th, 2014

Content Comes Before SEO New clients often want us to start SEO ASAP, feeling that it is the holy grail and if we can just optimize the site, they’ll be beating new business away with a stick. It’s not that simple, of course, and SEO is rarely the first thing we tackle. That’s not to […]

+ Content Marketing Success Starts with a Well-Crafted Strategy
Friday, December 12th, 2014

My monthly piece for Biznology is live on that site. It covers the basic elements of a well-crafted content marketing strategy and why content marketing success requires a whole lot more than just publishing lots of content. You have to have a goal for your content marketing. (Hint: it’s not about getting more “likes” or […]

+ Is the Banner Ad the Bane of Human Existence?
Tuesday, December 9th, 2014

Two things I’ve read recently brought this question to mind. Last week I came across (and posted via Twitter, LinkedIn and G+) a quote that claimed you are more likely to survive a plane crash than you are to click on a banner ad. Seems plausible given that in recent memory, I’ve clicked on exactly […]

+ Reach and Engagement in Various Marketing Channels
Friday, December 5th, 2014

About a month ago, colleague, client and friend Bob Shullman of the Shullman Research Center published a piece of research titled, “Communicating with Luxury, Affluent, and Wealthy Consumers in Today’s Cross-Media World.” It’s a worthwhile read and I encourage you to contact Bob and ask for a copy. Bob’s research focuses on the changing face […]

+ Content Marketing How-To: A/B Testing Basics
Tuesday, December 2nd, 2014

If you’re not A/B testing, you will have a tough time finding your sweet spot and maximizing the return on your content marketing investment. That sometimes leads to the dreaded, “Why are we paying you?” line of questioning from management … First, a quick if obvious definition: A/B testing is the practice of putting two […]

+ How to Use Storytelling in Content Marketing
Friday, November 14th, 2014

Storytelling in content marketing is not a new concept or approach, but its strengths make it worth a fresh look. And that’s exactly what I’ve given it in my monthly column on the Biznology site. Click through for the full article, which is an introduction on how to use story telling in your content marketing.

+ Email Marketing: Taking Advantage of “Email Mode”
Friday, October 31st, 2014

The conventional wisdom we – and most email marketers – have been following may just be wrong. It’s frequently suggested that an email newsletter is best built with small bites of information that include links to more in-depth content on your website. The idea behind this is to keep the email short and digestible while […]

+ Guest Post: How to Use Video to Leverage Your Live Event
Tuesday, October 21st, 2014

Today’s post is from Robert Weiss of MultiVision Digital, a video production and video content marketing firm here in New York. His article is a great example of getting as much value as possible from every piece of content you create. In this case, he shows how a smart video content marketing strategy will help […]

+ New Biznology Article: Increasing Engagement in Content Marketing
Friday, October 17th, 2014

My monthly article for Biznology is up on that site. This month, we take a look at how to increase engagement. Great content is important, but getting your audience to interact with it is not only a measure of how great your content really is, but of how successful your content marketing will be. (Engagement […]

+ Are You Using Your CMS Wrong? Ways to Get the Most Out of Your CMS
Tuesday, October 14th, 2014

I’m very excited that my first post on Anita Campbell’s Small Business Trends website is now live. Very proud to be a part of the Small Business Trends family and looking forward to contributing to their great content going forward. This first article is about how the get the most out of your CMS, or […]

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