Opinion Perspective Unspun Fact

+ Social Media Can Be More Than a Content Marketing Soap Box
Wednesday, September 24th, 2014

If you’re using social media merely as an amplification system, you’re missing two great opportunities and both are about listening rather than talking. First is listening to your customers on an individual level. If they have complaints or raves – if they’re taking the time to talk about your company or your products in any way [...]

+ Calls to Action for Content Marketing
Tuesday, September 16th, 2014

Can’t convert and wondering why? If you’re not getting the marketing results you want from your website or email marketing, the problem may be your calls to action. My monthly article for Biznology is up on that site and it’s all about calls to action – visual design, placement, the offers underlying them. In short, all [...]

+ Are Image Carousels Good Content Marketing?
Friday, September 12th, 2014

Recently on a client website update, we were wrestling with an image carousel – or slider or image rotator or whatever you want to call the very popular home page feature that typically includes a series of large images, headlines, and links to interior pages (or some combination thereof) meant to highlight the most important [...]

+ What We Want Our Content Marketing Web Development Clients to Know
Tuesday, September 9th, 2014

Just about anyone in business knows that there’s a big difference between “an educated consumer,” as the old New York-area radio and TV commercials used to have it, and a consumer who needs more information to make an informed decision. Here are a few things we’ve learned that clients really need to understand for our [...]

+ Quarterly Browser Stats for Content Marketers
Tuesday, September 2nd, 2014

Our regular quarterly look at browser stats and screen resolution shows a continuation of trends we’ve seen develop over the recent past. All data and charts courtesy of GS Stats. In the desktop browser wars, Chrome is still on top and continues to eat away at IE’s market share. Firefox is essentially flat, with Safari [...]

+ Digital Marketing Helps an Orthodontist Smile Brighter
Friday, August 29th, 2014

Andigo New Media is working with Sunshine Orthodontics to improve and optimize their existing website and roll out a digital marketing program that includes social media and pay-per-click advertising.

+ Where’s Your Digital Marketing Problem?
Tuesday, August 12th, 2014

Where’s Your Digital Marketing Problem? It’s a different question than the one most of us are used to hearing – and asking. (“What’s your problem?” Or, if we want to remove the Deniro-style aggressiveness, “What is the problem?”) But “where’s the problem?” is the question most marketers should be asking. Because many people simply have [...]

+ Content Marketing Strategy Webinar: You’ve Got Great Content. Now What?
Friday, July 18th, 2014

Earlier this week, I presented a webinar via Mike Moran and the good folks at Biznology. (Where I’m a monthly columnist.) It was well attended and well-received, so I hope you’ll have a quick look. And quick it will be. The presentation is just 30 minutes and offers an overview of tools and tactics you [...]

+ The Importance of Branding for Content Marketing
Friday, July 11th, 2014

My monthly column is up on the Biznology website. This month, I look at the importance of branding for content marketers. In a nutshell, while most marketers recognize that branding is much, much more than a logo and color scheme, not enough marketers understand that their brand is the way their products (or services) make their [...]

+ Credibility for Content Marketers: Part Two
Tuesday, July 8th, 2014

About a month ago, I wrote on this blog about credibility and its importance for B2B marketers. Credibility came to mind again as I read a review of a new book, Virtual Unreality, by Charles Seife. The book’s subtitle says it all: Just Because the Internet Told You, How Do You Know It’s True? Although [...]

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