Andigo

Bad typography can kill good design

Engagement ratio is a more valuable metric than raw numbers of subscribers or fans.

Who owns the data about your online activities? The answer impacts not just social networks and media options like Nook vs. Kindle, but the openness of the web.

“How Content Marketing Improves Lead Generation and Sales” set for Social Media Week 2012 in New York.

Balance content and marketing in a content marketing plan that considers audience, goals, and an overall strategy above day-to-day tactics.

Searches on sites other than traditional search engines – namely Twitter and YouTube – are an increasingly important part of SEO/SEM.

Think like your clients think when organizing website content.

More companies continue to test the social media waters, but few are doing so in an organized and strategy-driven manner.

Legal risk is no excuse for not making use of social media for your business. The risk is manageable.

Content marketing success relies on knowing who you’re talking to, recognizing that it’s a marathon not a sprint, and working at a manageable pace.