Your website shouldn’t be a one-way conversation, with you pontificating and everyone (anyone?) listening. It should be a conversation.
And part of that two-way conversation should be you seeking out ways to interact with your customers, even if you’re in a business where your end consumer isn’t your customer.
I discuss this in my latest piece for the Biznology blog. It’s titled Using Your Website to Get to Know Your Customers. Head on over to read about how Thule, who sell through online and brick & mortar retailers, still manage to learn about the end consumers – and keep those consumers and their dealer network happier than they’d be without Thule’s website help. The article might even spark some ideas for organizations who are fortunate enough to deal with their end consumers directly.
Using Your Website To Get to Know Your Customers