Target Marketing recently published my “Marketing Schul” piece about using content to nurture leads. As I say in the opening, “The difference between just publishing a blog and content marketing is less about what you create than it is about how you use what you create.”
The article also touches on integrating your content marketing with your CRM system and making use of progressive profiling tools and techniques. Head on over to the Target Marketing site to give it a read:
Using Content to Nurture Leads
