Not to mention the future of media publishing and advertising.
My recent article on the Target Marketing website dives into what content marketing, media, and advertising may look like in the not too distant future.
I don’t want to give anything away, but I do not quite manage to predict the future in the article. Still, it’s worth thinking about how changes in our B2B marketing landscape might mirror the changes that are being felt in the music industry as well as movies and television.
It’s seems clear that a variety of models will remain viable, but that changes in consumption patterns will affect who gets paid for what, and how much. You can read the full article here.
