Smarter Website for More Effective Marketing, Part I

Andrew  |  August 11, 2016

This month over at Biznology, I begin a three-part series of posts on which I’ve collaborated with long-time colleague Scott Hornstein. (We both owe a tip of the hat to Wayne Cerullo and Phil Shelp for their help, as well.)

If you’re wondering why you’re not seeing the results you expect from your website – the engagement, lead generation, and sales – you’ll want to pay close attention as we dive into an examination of whether your website should be more library than cocktail party and whether your site’s poor performance might be a result of it having become a “billboard of me.”

You can read the full article here.