Small Business Trends has just published my article on matching your website development planning to you marketing needs and talk about how content marketing and other marketing goals should drive the size of your site, what features it includes, and waht tools are best suited to building it.
I take a fresh look at the tired, old idea that there’s no reason to pay for a Ferrari since a Honda gets you there just as well. (And just as fast, if you’re obeying speed limits and the like …)
The Honda/Ferrari comparison is not the best analogy. Have a look at the article and you’ll see what I mean.
You may even find yourself trading that Ferrari in for … a dump truck.
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