Experience vs. Expedience in Digital Marketing

by Andrew Schulkind

My latest piece for Target Marketing Magazine is up on that site. This time around, we look at how to find the balance between creating a great user experience and not getting in the way of those user who want to get to the info they need quickly and without marketing fluff.

Experience vs. Expedience in Digital Marketing

Establishing your brand personality is an important part of an effective digital marketing presence, but long gone are the days of introductory Flash animations that force website visitors to sit through what to them is meaningless drivel. Content must be married to presentation so that your brand shines through even when visitors are there just for the facts.
So you don’t just need great content now. You need to produce that content in ways that take more creativity, effort, and, yes, budget, than a couple of paragraphs of text would.
Please check out the rest of the article for ways to make that happen and for more thoughts on ways your content can carry your brand.

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Password Safety and Security Tips and Insights

What’s better: long passwords or 8-character passwords that include at least one number, one capital letter, one lower case letter and one “special” character? I recently chatted with Will Hunt of in.security about a favorite geeky topic of mine: passwords. We answer this very question, as well as a bunch of others. Will is full…MORE >
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Coming Changes for Digital Marketing From an SEO and PPC Expert

We’ve worked with Terri Jenkins and her team at Clear Blue Sky Digital for more years than we can count. We’ve come to rely on her for her expertise and business experience, which make all the difference in search engine marketing. It’s not just about the technical aspects. I sat down with her recently —…MORE >
--- Strategy, Research & Planning ---

Marketers Ruin Everything

Remember when email was cool? Before everyone had an email address. Before everyone had even heard of email. The really, really cool kids had “@well.com” email addresses. (That’s WELL as in “Whole Earth ‘Lectronic Link.”) The rest of us had addresses like 92304.1263@compuserve.com. Then there was the huge influx of @aol.com addresses and email wasn’t…MORE >

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